Connection object / teal, copper and ivory

A usage-based API proposal for a developer platform buyer. It covers current usage and the forecast, included lookups and the overage rate for each plan with a worked example, what the API does, a four-week switch with shadow traffic, support, a similar customer’s results and three monthly plans.

API and Usage-Based Software Sales Proposal

<h1 style="font-family:Space Grotesk;font-weight:700;line-height:1;text-align:left;color:#113F43"><span style="font-size:clamp(42px,10cqw,112px)">API<br>usage</span></h1>

<p style="font-family:Inter;color:#113F43;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Thank you for the technical call</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want address checks your drivers can trust, at a cost you can predict as your volume grows.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Your platform checks about 1.8 million delivery addresses a month through your current provider, and you expect 3 million by next autumn. Two things hurt: overage charges that doubled your bill in two months last year, and 3.2% of deliveries that fail because an address was accepted but wrong.</p>
<p>Our address API validates, corrects and geocodes each address in one call, down to the building entrance in the UK and Ireland. The plan below includes the volume you expect next year at a fixed monthly fee, with a lower overage rate if you go past it.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Account executive, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Your usage, and where it is going</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Monthly lookups from your provider’s invoices, with your own forecast for next year.</p>

Address lookups a month, in millions

<h3>December doubles the bill</h3><p>Peak season takes you past your current allowance, and every lookup above it costs $4.50 per 1,000.</p>

<h3>Retries count as lookups</h3><p>Your app retries when the current API times out, so about 6% of your lookups are repeats you pay for.</p>

Your usage

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">How usage is billed</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Each plan includes a number of lookups a month. Above that, you pay the overage rate, never a penalty.</p>

<p><strong>A December on Scale:</strong> 3.4 million lookups is the $3,600 fee plus 400,000 lookups at $1.40 per 1,000, so $4,160 in total. On your current plan the same month cost $9,450.</p>
<p>Retries within ten seconds for the same address are free, and you get an email when you reach 80% and 100% of your allowance.</p>

How usage is billed

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">What you can call</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Every plan includes all four. The difference is volume, speed and support.</p>

<p>Checks an address against Royal Mail and An Post data, corrects spelling and missing parts, and tells you how sure it is.</p><ul><li>Answer in under 120 milliseconds for 95% of calls</li><li>A confidence score from 0 to 100</li><li>The corrected address in your format</li></ul>

Validate

<p>Returns the latitude and longitude of the building, and of the entrance where we have it, for 87% of UK addresses. Your drivers get to the right door first time.</p>

Geocode

<p>Suggests full addresses as your customers type at checkout, so fewer wrong addresses reach your system in the first place.</p>

Autocomplete

<p>Upload up to 500,000 addresses at once and get them back checked and geocoded within an hour. Useful for cleaning the addresses already in your database.</p>

Batch

<p>Keys per environment with IP allow lists, TLS 1.3 on every call, and addresses deleted from our logs after 30 days.</p><ul><li>SOC 2 Type II and ISO 27001</li><li>Data held in the UK</li><li>Data processing agreement included</li></ul>

Security

What the API does

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Four weeks to switch your traffic</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From {{START_DATE}}. Your current provider stays in place until our numbers match or beat it.</p>

<p>Test keys on day one, with 50,000 free lookups and our client libraries.</p>

Sandbox

<p>For two weeks you send a copy of live traffic to us and compare answers and speed.</p>

Shadow traffic

<p>Move traffic over in steps of 10%, 50% and 100% with your feature flag.</p>

Switch

<p>After 30 days we review failed deliveries, speed and usage with you.</p>

Review

<p><strong>Not included:</strong> changes to your app’s code, which your developers make with our libraries and examples, and address data outside the UK and Ireland, which we quote separately.</p>

Going live

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Who supports you</span></h2>

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Account executive, {{SELLER_COMPANY}}</p>
<p>Your contact for the plan, your usage and renewals.</p>

<p>Helps your developers with the shadow traffic test and the switch, in a shared Slack channel.</p>

Solutions engineer

<p>Answers within 4 hours on Scale and within 1 hour on Enterprise, around the clock for outages.</p>

Support team

Who supports you

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A parcel delivery platform, six months after switching.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Plans and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Monthly fees with lookups included. We recommend Scale.</p>

1 million lookups a month, then $2.00 per 1,000. Yearly billing saves $1,800.

Growth

3 million lookups a month, then $1.40 per 1,000. Yearly billing saves $4,320.

Scale

8 million lookups a month, then $1.00 per 1,000. Yearly billing saves $9,000.

Enterprise

<p>Fees are in USD and exclude tax. Unused lookups do not roll over. You can move up a plan in any month and down at renewal. This proposal is valid until {{VALID_UNTIL}}.</p>

Plans and fees

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Common questions</span></h2>

Questions

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

API and Usage-Based Software Sales Proposal - Preview