The Expert Edition / Glaze & Oatfell

A monthly content marketing retainer proposal: the client’s situation, why consistency matters, a recommended plan, how the work is done, what is included, client results, the team, the first 90 days, three monthly plans with a billing toggle and common questions.

Content Marketing Retainer Proposal

<h1 style="font-family:var(--proposal-font-heading);font-weight:500;line-height:1.02;letter-spacing:-.035em"><span style="font-size:clamp(38px,8.6cqw,64px)">Content<br>marketing</span></h1>
<p style="font-family:var(--proposal-font-heading);font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Introduction</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Hello {{CLIENT_NAME}},</p>
<p>Thank you for talking with us about content at {{CLIENT_COMPANY}}. Your team knows its subject well, but publishing has been irregular and it is hard to see which content leads to enquiries.</p>
<p>This proposal sets out what you receive each month, how much time your team needs to give, what it costs and how you will see the results.</p>

<p style="font-family:var(--proposal-font-heading);font-size:22px">{{SELLER_NAME}}</p><p>Content strategy lead, {{SELLER_COMPANY}}<br>{{SELLER_EMAIL}}</p>

Introduction

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Your situation</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Here is your situation as you described it. If anything has changed, let us know.</p>

<p>Your specialists answer buyer questions well on calls, but little of that knowledge is on your website.</p>

Knowledge stays in sales calls

<p>Publishing has been irregular, and you cannot tell which pieces led to enquiries.</p>

Results are hard to track

<p>Your specialists can give about an hour per article. Writing and editing need to happen without them.</p>

Your team has limited time

<p>Articles from two or three years ago still bring in readers, but some of the advice and screenshots are out of date.</p>

Older articles are out of date

Your situation

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Why it matters</span></h2>

Why it matters

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Our recommendation</span></h2><p style="font-family:var(--proposal-font-heading);font-size:28px;line-height:1.35">The Growth plan gives you four expert-led articles a month.</p>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Each article starts with a short interview with one of your specialists. It is then written, edited, published and promoted for you by email and on LinkedIn.</p>

<p><strong>Each month on the Growth plan</strong></p>

Our recommendation

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Every month follows the same four steps, so you always know what is happening and what we need from you.</p>

<h3>Deciding what to write</h3><p>We start with a review of your existing content and a list of the questions {{TARGET_AUDIENCE}} ask before they buy. These become the topics for the quarter.</p><ul><li>Topic list and editorial calendar</li><li>A voice guide so every article sounds like you</li><li>Topics reviewed each quarter with your sales team</li></ul>

Planning

<h3>Interview, draft, edit</h3><p>Each article starts with a 30 to 45 minute interview with one of your specialists. We write the draft and edit it to your voice guide, so it needs a review, not a rewrite.</p><ul><li>Interview-based drafts</li><li>One round of changes per article</li><li>Facts and sources checked</li></ul>

Writing

<h3>Getting it read</h3><p>We publish each article, optimise it for search and turn it into an email and LinkedIn posts. We also update older pages that still bring in readers.</p><ul><li>Publishing and search optimisation</li><li>Newsletter and social posts</li><li>Updates to older pages</li></ul>

Publishing

<h3>Showing what worked</h3><p>A one-page report each month shows what was published, how many people read it and which enquiries it contributed to. Each quarter we adjust the plan based on the results.</p><ul><li>Readers and engagement</li><li>Enquiries linked to content</li><li>Plan for the next month</li></ul>

Reporting

How the work is done

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">What is included</span></h2>

What is included

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Client results</span></h2>

<p>A payroll software company, and what changed in six months.</p>

Client results

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">{{SELLER_NAME}} is your main contact. The same three people work on your account every month, with two or three of your specialists for interviews.</p>

<p>Plans topics with you, runs the monthly review and is your day-to-day contact.</p>

Content lead

<p>Edits every article to your voice guide and checks facts and sources before publishing.</p>

Managing editor

<p>Publishes and optimises each article, and handles the newsletter, social posts and reporting.</p>

SEO and distribution specialist

Your team

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">The first 90 days</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Work starts on {{KICKOFF_DATE}}.</p>

<p>Content review, topic plan and voice guide. We book the first specialist interview.</p>

Set-up

<p>The first articles go live with newsletter and social posts. You receive the first monthly report.</p>

First articles

<p>Publishing settles into a steady schedule and older pages are updated. We finish with a 90-day review.</p>

Regular publishing

The first 90 days

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Pricing</span></h2>

<p>Three plans with the same approach. We recommend Growth. Choose a plan and any extras on this page.</p>

<p>Prices are in USD and exclude tax. Billed monthly in advance, or yearly in advance at 10% less.</p>

For one audience and a steady start. Yearly billing saves $2,160.

Focus

For regular publishing and enquiries. Yearly billing saves $3,600.

Growth

For more topics, formats and sales support. Yearly billing saves $6,240.

Scale

<p>Prices are fixed for the first 12 months. This proposal is valid until {{VALID_UNTIL}}.</p>

Pricing

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Questions</span></h2>

Questions

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Next steps</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">How we get started.</p>

<p>Accept the plan that suits you on this page, or reply to this email.</p>

Choose a plan

<p>Within five working days we meet, book the first interview and set up access to your analytics and website.</p>

Kickoff call

<p>Within two weeks you receive the content review, the voice guide and the topic plan for the quarter.</p>

Content Marketing Retainer Proposal - Preview