Organic / chartreuse & forest

An editorial SEO retainer proposal with a clear monthly offer, buyer-intent map, services, expert-led content process, agency team, client reference and a three-month delivery plan.

SEO Growth Retainer Proposal

<h1 style="line-height:1.02;font-weight:700;letter-spacing:-0.05em"><span style="font-size:clamp(38px,6.3cqw,78px)">SEO Growth<br>Retainer<br>Proposal</span></h1>

<p style="font-size:18px;line-height:1.5">Prepared for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Thank you for the conversation</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want more of your enquiries to come from search, for the services that matter most to you.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Most of your search traffic lands on blog posts written years ago, while your pages for CRM implementation and revenue operations sit on page two or three of Google. Search brought in 18 enquiries a month last quarter, and only a few were for the work you want more of.</p>
<p>We would fix what holds the site back, improve your service pages, write new pages with your experts and show you every month what search brings in.</p>
<p><strong>{{SELLER_NAME}}</strong><br>SEO lead, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Where your search traffic goes today</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your Search Console and Google Analytics data for the last six months.</p>

<p>Seven in ten search visits land on blog posts from 2019 to 2021. Few of those readers are looking for a consultant.</p>

Old blog posts bring most visits

<p>Your CRM implementation page ranks 24th and your revenue operations page 31st for their main searches.</p>

Service pages are on page two

<p>Service pages have no case studies, and the enquiry form sits at the bottom of long pages.</p>

Visitors rarely enquire

<p>Slow mobile pages, duplicate titles and 900 broken internal links make the site harder for Google to read.</p>

Technical problems hold pages back

Where search visits land

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend starting with your service pages, then writing for the questions buyers ask before they choose.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Service pages are closest to an enquiry, so improving them pays back first. New guides then reach buyers earlier in their search.</p>

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Searches you could win</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Examples from our first review. We confirm the full list in the first month.</p>

Where you could win

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">What you get each month</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the Growth plan.</p>

<p>Eight hours a month to find and specify fixes.</p><ul><li>A monthly crawl of the whole site</li><li>Clear tickets your developers can follow</li><li>A check after every fix goes live</li></ul>

Technical

<p>Two existing pages improved each month.</p><ul><li>New headings, copy and FAQs based on what buyers search for</li><li>Case studies and proof on every page</li><li>A shorter route to the enquiry form</li></ul>

Service pages

<p>Two new guides each month.</p><ul><li>Guides and comparisons for questions buyers ask</li><li>A 30-minute interview with your expert for each</li><li>One round of changes, and your expert checks the facts</li></ul>

New guides

<p>A monthly report and a 45-minute review.</p><ul><li>Visits, rankings and enquiries from search</li><li>What we did this month and what it changed</li><li>The plan for next month</li></ul>

Reporting

<p>Not included: links bought from other sites, paid search ads, and building or redesigning your website. Your developers make code changes from our tickets.</p>

What you get

Who you will work with

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A commercial cleaning firm, and what changed in six months.</p>

Results for a similar client

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">The first 90 days</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. Each month ends with a review.</p>

<p>A full technical crawl, a review of every service page, and the searches to target, agreed with you.</p>

Review and plan

<p>Your developers start on the top fixes. We rewrite the first service pages and publish the first two guides.</p>

Fix and improve

<p>We check what moved, improve the next pages and plan the following quarter.</p>

Measure and expand

Access to Search Console and Google Analytics

Access to your website’s CMS

A subject expert for a 30-minute interview each month

A developer who can make code changes

What we need to start

The first 90 days

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Monthly fee</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend Growth for the goals in this proposal.</p>

Technical fixes and your most important service pages.

Foundations

Service pages, new guides and technical work.

Growth

For more services, or more than one market.

Expansion

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Development work on your website is not included. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Common questions</span></h2>

<p>Technical fixes and improved service pages usually show movement within two to three months. New guides take three to six months to rank. The monthly report shows progress as it builds.</p>

When will we see results?

<p>No one can, because Google decides. We commit to the work in your plan and to reporting honestly on what it achieves.</p>

Do you guarantee rankings?

<p>We do not buy links. Useful guides earn links over time, and we suggest partners and directories where a mention makes sense.</p>

Do you build links?

<p>Our writers, from a 30-minute interview with your expert. Your expert checks the facts before anything is published.</p>

Who writes the content?

<p>Make the code changes in our tickets, usually two to four hours a month. We check every fix after it goes live.</p>

What does our developer need to do?

<p>After the six-month minimum, either of us can end the agreement with 30 days’ notice. All pages and reports are yours.</p>

What if we want to stop?

Questions

<h2 style="line-height:1.06;font-weight:600;text-align:left"><span style="font-size:clamp(30px,4.8cqw,48px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

SEO Growth Retainer Proposal - Preview