Territories / account dossier

An account-based marketing proposal for a B2B company whose sales and marketing teams target different accounts. It covers where the 60 target accounts stand, three account tiers, the monthly research, content and ads, the first 90 days, a similar client’s results and three plans by number of accounts, with optional extras.

Account-Based Marketing Proposal

<h1 style="font-family:Instrument Sans;font-weight:600;line-height:1;text-align:left;color:#FCF3DD"><span style="font-size:clamp(42px,9cqw,94px)">Account-based<br>marketing</span></h1>

<p style="font-family:Inter;color:#FCF3DD;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Thank you for the conversation</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want sales and marketing to work on the same accounts, and to see which ones are getting closer to buying.</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Where your target accounts stand</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your CRM and our call. We will check each point in the first two weeks.</p>

<p>Sales chose 60 accounts. Marketing targets every logistics firm with over 200 staff. Neither list is used by both teams.</p>

Two different lists

<p>Most outreach reaches one person in operations. Finance and IT, who also decide, rarely hear from you.</p>

One contact per account

<p>A regional carrier and a global forwarder get the same emails and ads, so both feel generic.</p>

The same message for everyone

<p>Sales cannot see which accounts visit the website or read your content, so calls are badly timed.</p>

No early signals

Your 60 target accounts by stage today

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend starting with 50 accounts your sales team already wants, in three tiers.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The accounts most likely to buy get the most personal work. The rest still hear from you, at a lower cost per account.</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">How the tiers work</span></h2>

The three tiers

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">What you get each month</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the 50-account plan.</p>

<p>Not included: LinkedIn and display ad spend, paid to the platforms directly, dinner and event costs, and intent-data subscriptions. We can recommend and manage these.</p>

What you get

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">The first 90 days</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}.</p>

The first 90 days

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A logistics software company, and what changed in two quarters.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Monthly fee</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans by number of accounts. We recommend starting with 50.</p>

A first programme with your top accounts.

25 accounts

50 accounts

100 accounts

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Ad spend, dinners and event costs are paid by you directly. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Common questions</span></h2>

Questions

<p style="font-size:18px;letter-spacing:.08em;text-transform:uppercase">{{SELLER_COMPANY}}</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.2cqw,44px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

<p>Pick the number of accounts and any extras, then accept on this page.</p>

Choose a plan and accept

<p>A 90-minute session with your sales leaders in week one to agree the accounts and tiers.</p>

Account workshop

<p>By the end of week three you receive the Tier 1 account briefs and the launch plan.</p>

First briefs

<p>Questions? Contact <strong>{{SELLER_NAME}}</strong> at {{SELLER_EMAIL}}</p>

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