Account-Based Marketing Proposal
Account-based marketing proposal with account tiers, a 90-day plan and three plans by number of accounts.
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Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
What’s in the Account-Based Marketing Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want sales and marketing to work on the same accounts, and to see which ones are getting closer to buying.
Your situation
From your CRM and our call. We will check each point in the first two weeks.
The three tiers
The accounts most likely to buy get the most personal work. The rest still hear from you, at a lower cost per account.
What you get
Company news, priorities and current suppliers
The first 90 days
Who you will work with
Ten years in B2B marketing, the last six running account-based programmes for software and logistics companies that sell to large firms.
Results for a similar client
A logistics software company, and what changed in two quarters.
Covers: The client, The work, The result
Monthly fee
Three plans by number of accounts. We recommend starting with 50.
Questions
It is enough to fill your sales team’s calendar, and small enough for personal work on the top ten.
Next steps
Pick the number of accounts and any extras, then accept on this page.
Frequently Asked Questions
What should I change before sharing?
Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.
What should I include?
Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.
Can I customize sections and branding?
Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.
How do I use this template?
Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.