Evergreen Editorial

A B2B lead generation proposal for a 90-day outbound pilot. It covers who you would contact and why, the monthly research, email and LinkedIn outreach with a sample email, how replies are sorted and measured, a similar client’s results and three plans by companies researched a month.

B2B Lead Generation Proposal

<h1 style="font-family:Fraunces;font-weight:600;line-height:1.04;text-align:left;color:#123D32"><span style="font-size:clamp(40px,8.8cqw,88px)">B2B lead<br>generation</span></h1>

<p style="font-family:Inter;color:#123D32;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Thank you for the conversation</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want more first meetings with the right companies, without hiring more sales reps yet.</p>

Introduction

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Who we would contact</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Agreed with your sales team before any outreach starts.</p>

<p>B2B companies with 50 to 500 staff, a sales team of at least five and a product sold on annual contracts.</p>

Company fit

<p>Heads of sales and revenue operations, and founders at smaller companies.</p>

Buying roles

<p>Recent funding, a new sales leader, sales job adverts or a change of CRM in the last year.</p>

Reasons to talk now

<p>Current customers, open opportunities and anyone who has asked not to be contacted.</p>

Who we leave out

Who we would contact

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">What we do each month</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the 150-company plan.</p>

<p>150 companies a month, each checked by a person.</p><ul><li>Two contacts at each, with verified email addresses</li><li>A note on why each company fits now</li><li>Companies and contacts added to your CRM</li></ul>

Research

<p>Short emails written for each group of companies.</p><p><em>Example opening: “Hi Sam, I saw Northline is hiring three account executives this quarter. When a team grows that fast, the first thing to slip is usually follow-up.”</em></p><ul><li>Two sequences of three emails</li><li>Sent from a separate domain, to protect yours</li><li>Nothing sent until you approve it</li></ul>

Emails

<p>Connection requests and messages from your sales lead’s profile.</p><ul><li>Up to 100 connection requests a week</li><li>Messages that follow up the emails</li><li>Your sales lead keeps control of the profile</li></ul>

LinkedIn

<p>Every reply read and answered within a working day.</p><ul><li>Interested replies booked into your calendar</li><li>Not-now replies scheduled for a later follow-up</li><li>Unsubscribes removed straight away</li></ul>

Replies

<p>Sales gets the full picture before the call.</p><ul><li>The company, the contact and what they said</li><li>A meeting in your sales rep’s calendar</li><li>Feedback from sales within two working days</li></ul>

Handover

What we do

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">The 90-day pilot</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. Each month ends with a decision.</p>

<p>Agree the companies, roles and messages, set up the sending domain, and send the first emails in week three.</p>

Set up

<p>Change one thing at a time, based on replies and feedback from sales.</p>

Refine

<p>Compare meetings and opportunities with the target and agree what happens next.</p>

Decide

The 90-day pilot

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">How we measure</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Every reply is sorted, so you can see what people are telling you.</p>

How we measure

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A logistics software company, and what changed in four months.</p>

<h3>The client</h3><p>{{PROOF_CONTEXT}}</p>

<h3>The result</h3><p>{{PROOF_RESULT_AND_SOURCE}}</p>

Results for a similar client

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Monthly fee</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend 150 companies a month for the pilot.</p>

A smaller test with one group of companies.

75 companies a month

150 companies a month

For two groups of companies or two markets.

300 companies a month

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Data tools and the sending domain are included. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Common questions</span></h2>

<p>No. We send from a separate domain that we set up and warm up, so your main domain is never at risk.</p>

Will this harm our email reputation?

<p>No. Every company and contact is researched and checked by a person against the profile we agree with you.</p>

Do you buy contact lists?

<p>You do. Nothing is sent until you approve each sequence, and you can pause outreach at any time.</p>

Who approves the messages?

<p>Take the meetings we book, and tell us within two working days whether each one was a good fit.</p>

What does our sales team need to do?

<p>Yes. We contact people in their business role, include a clear opt-out in every message and remove anyone who asks.</p>

Is this allowed under data protection rules?

<p>We review the results together. You can continue month to month, change the plan or stop, and you keep every contact and message.</p>

What happens after 90 days?

Questions

<h2 style="line-height:1.15"><span style="font-size:clamp(30px,3.4cqw,38px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

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