B2B Lead Generation Proposal
B2B lead generation proposal for a 90-day outbound pilot, with a target profile, a sample email and three monthly plans.
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Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
What’s in the B2B Lead Generation Proposal
9 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Introduction
You want more first meetings with the right companies, without hiring more sales reps yet.
Who we would contact
Agreed with your sales team before any outreach starts.
What we do
150 companies a month, each checked by a person.
The 90-day pilot
Agree the companies, roles and messages, set up the sending domain, and send the first emails in week three.
How we measure
Every reply is sorted, so you can see what people are telling you.
Covers: Qualified meeting, Accepted handover, Opportunity
Results for a similar client
A logistics software company, and what changed in four months.
Covers: The client, The work, The result
Monthly fee
Three plans. We recommend 150 companies a month for the pilot.
Questions
You do. Nothing is sent until you approve each sequence, and you can pause outreach at any time.
Next steps
Pick a plan and any extras, then accept on this page.
Frequently Asked Questions
What should I change before sharing?
Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.
What should I include?
Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.
Can I customize sections and branding?
Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.
How do I use this template?
Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.