Creator spotlight / fuchsia broadside

An influencer campaign proposal for a consumer brand working with small and mid-size creators. It covers engagement by creator size, how a campaign runs, the creator plan and rules, a six-week timeline, a similar brand’s results and three campaign sizes.

Influencer Campaign Management Proposal

<h1 style="text-align: left; line-height: 1; font-family: &quot;Barlow Condensed&quot;; font-weight: 700; color: rgb(37, 17, 39);"><span class="text-style" style="font-size: max(18px, clamp(42px, 11cqw, 120px));"><strong>Creator campaigns</strong></span></h1>

<p style="font-family:Inter;color:#251127;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Thank you for the conversation</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want a creator campaign that reaches people who will buy, with every post approved and every sale tracked.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Your own posts mostly reach people who already buy from you, and last year’s creator posts were one-offs with no tracking. You want to reach new customers through creators they already trust, without paying for followers who do not match your customers.</p>
<p>We would find ten creators whose followers look like your customers, brief them, approve every post with you and report the sales each one brings in.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Creator campaigns lead, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Where you are today</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">What we heard on our call and saw on your channels.</p>

Average engagement rate in your category

<p>Most of your followers already buy from you, so your own posts rarely find new customers.</p>

Your posts reach existing customers

<p>Three creators posted once each last year. Nobody followed up, so there was no second post.</p>

Creator posts were one-offs

<p>Without codes or tracked links, nobody could say what those posts brought in.</p>

No sales tracking

<p>There was no agreement to use creator videos in your ads, so the best one could not be reused.</p>

Unclear rights

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend ten small and mid-size creators instead of one big name.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Smaller creators have closer audiences, more engagement and lower fees, so the same budget reaches more of the right people.</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">How a campaign runs</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Four steps, with your approval at each one.</p>

<p>20 creators checked for audience, past brand work and engagement. You pick ten.</p>

Shortlist

<p>Each creator gets the product, key messages and the claims you approve.</p>

Brief

<p>You see every post before it goes live.</p>

Approve

<p>Reach, engagement and sales for each creator.</p>

Report

How it works

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">The creator plan</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Ten creators in two groups.</p>

The creator plan

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Six weeks from shortlist to report</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}.</p>

<p>We send 20 creators with audience data. You choose ten, and we agree fees and contracts.</p>

Shortlist and choose

<p>Products sent, briefs agreed, and drafts reviewed and approved by you.</p>

Brief and create

<p>Posts go live on agreed dates, each with a code and a tracked link.</p>

Publish

<p>Results for each creator, and who we suggest working with again.</p>

Timeline

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Creator campaigns lead, {{SELLER_COMPANY}}</p>
<p>Twenty-three creator campaigns for beauty, wellness and food brands on Instagram and TikTok since 2022. Working with:</p>
<ul><li>A creator researcher who checks every audience</li><li>A campaign manager for briefs, contracts and approvals</li><li>An analyst for codes, links and the final report</li></ul>

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Results for a similar brand</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A skincare brand, and its first six-week campaign.</p>

Results for a similar brand

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Options and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three campaign sizes. We recommend 10 creators.</p>

5 creators

10 creators

For a bigger launch or two product lines.

20 creators

<p>Fees are in USD and exclude tax. Creator fees and products are paid by you at cost; for ten creators, plan on $8,000 to $15,000. This proposal is valid until {{VALID_UNTIL}}.</p>

Options and fees

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Common questions</span></h2>

<p>By how closely their followers match your customers, their engagement and their past brand work. Follower count comes last.</p>

How do you choose creators?

<p>Yes. You choose from the shortlist and approve every post before it goes live.</p>

Do we approve the creators and the posts?

<p>Every post is labelled as an ad, following FTC and platform rules. It is part of each creator’s contract.</p>

How are posts labelled?

<p>Yes. Contracts include 12 months of use in your own ads. Longer use can be agreed with each creator.</p>

Can we use the videos in our ads?

<p>Each creator gets a discount code and a tracked link. We report sales from both, plus reach and engagement from each platform.</p>

How do you track sales?

<p>Creators are paid after their posts go live. If one drops out, we replace them from the shortlist at no extra cost.</p>

What if a creator does not deliver?

Questions

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

Influencer Campaign Management Proposal - Preview