Influencer Campaign Management Proposal
Influencer campaign proposal with a creator plan, posting rules, a six-week timeline and three campaign sizes.
Free for 14 days. No card required.
Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
An influencer marketing proposal explains how you will choose creators, brief them, manage approvals and disclosure, and report on the content they publish. This template is for agencies and consultants running creator campaigns for brands, and helps the client decide whether to commit to a defined campaign with clear limits on spend, rights and reporting.
Who this template is for
It suits a single campaign with a clear objective, delivered as a fixed project. Use it if you handle creator shortlisting, briefs, contracts and approvals, and report on results at the end, while creator fees and paid amplification are agreed separately.
What each section covers
- Campaign intent
- Where the brand is today, why the campaign matters now, the outcome to work towards with its decision owner, and a scorecard with baselines, targets and a review window.
- Creator scope
- Three work packages: creator selection and fit rationale, the brief, approval and disclosure process, and content delivery with a results report. A boundary note excludes creator fees unless listed and any guaranteed sales.
- From shortlist to published work
- A three-step process from agreeing the foundation to acceptance and handover, with space to explain why this approach fits.
- Campaign operating brief
- Decisions to confirm before work starts: audience and channels, spend and approval limits, attribution limits, and content approvals and asset rights.
- Brief, production and reporting
- A timeline in three phases, each with a review gate, and the client inputs you depend on.
- Relevant experience, Content approval, Investment, Working together, Next steps
- Proof from comparable work, how each deliverable is accepted and by whom, the project fee, ownership, change handling and the approval route.
How to price influencer campaign management
The template prices management as a one-time project fee, split across the three work packages and invoiced on approval. Creator fees, paid placements and ad spend sit outside your fee, which keeps your margin separate from money passed through to creators.
For always-on creator programmes, a monthly retainer may suit better. Either way, state who contracts and pays creators, and who owns usage rights to the content.
Before you send it
- Agree disclosure rules
- Confirm how creators will label paid content in each market and who checks it before posting.
- Define usage rights
- Fill in the asset rights row: where the brand can reuse content and for how long.
- Be honest about attribution
- Explain what can and cannot be tracked from creator posts so the client reads the report with the right expectations.
- Fill every placeholder
- Replace the scorecard, experience and scope-limit placeholders with real details, or remove them.
What’s in the Influencer Campaign Management Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want a creator campaign that reaches people who will buy, with every post approved and every sale tracked.
Your situation
What we heard on our call and saw on your channels.
How it works
Smaller creators have closer audiences, more engagement and lower fees, so the same budget reaches more of the right people.
The creator plan
Every creator agrees in writing to label posts as ads, use only the claims you approve and let you use their videos in your own ads for 12 months.
Covers: Rights and rules
Timeline
We send 20 creators with audience data. You choose ten, and we agree fees and contracts.
Who you will work with
Twenty-three creator campaigns for beauty, wellness and food brands on Instagram and TikTok since 2022.
Results for a similar brand
A skincare brand, and its first six-week campaign.
Covers: The client, The work, The result
Options and fees
Three campaign sizes. We recommend 10 creators.
Questions
By how closely their followers match your customers, their engagement and their past brand work.
Next steps
Pick a campaign size and any extras, then accept on this page.
Frequently Asked Questions
What goes into an influencer marketing proposal?
The campaign objective, how creators will be selected, the brief and approval process, disclosure rules, content rights, a timeline, how results will be reported, and your fee kept separate from creator payments.
Should creator fees be included in my management fee?
Keeping them separate is clearer. The client sees what they pay you for management and what goes to creators, and changes to the creator roster do not reopen your fee.
Can I guarantee sales or engagement from an influencer campaign?
No. Creator performance varies and attribution is limited. Set targets and a review window, and state plainly that they are goals, not guarantees. This template excludes guaranteed sales in its scope note.
Who owns the content creators produce?
It depends on the creator agreements. Agree in the proposal where the brand can reuse content, for how long, and whether paid usage needs extra fees, then reflect that in each creator contract.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.