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A LinkedIn thought leadership proposal for an executive who wants to post regularly in their own voice. It covers posting so far this year, how interviews become posts, what is included each month, the first 90 days, the ghostwriter’s background, a similar client’s results and three plans by number of posts.

LinkedIn Thought Leadership Proposal

<h1 style="font-family:Merriweather;font-weight:700;line-height:1.04;text-align:center;color:#254987"><span style="font-size:clamp(40px,8.8cqw,84px)">LinkedIn<br>thought leadership</span></h1>

<p style="font-family:Inter;color:#254987;text-align:center;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Thank you for the conversation</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want your LinkedIn posts to sound like you, come out every week and start conversations with buyers.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>You have twenty years of expertise that buyers value, but posting on LinkedIn keeps falling to the bottom of the list. This year you have posted about twice a month, and the posts drafted by your marketing team sound like the company, not like you.</p>
<p>We would interview you twice a month for 30 minutes, write eight posts in your voice and publish them once you approve. You would spend about two hours a month on it.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Ghostwriter, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Where you are today</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your profile and our call.</p>

Your posts per month this year

<p>You know what your buyers need to hear, but a post takes an hour you do not have.</p>

Expertise, but no time

<p>Some months have four posts and others none, so people stop looking for you.</p>

Posting comes and goes

<p>Posts drafted by the team read like company news and get little response.</p>

Posts sound like marketing

<p>Nobody tracks whether posts lead to messages, calls or meetings.</p>

No link to sales

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend two short interviews a month, turned into eight posts in your voice.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Interviews capture how you actually talk. Writing from them keeps every post specific, and keeps your time to about two hours a month.</p>

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">How it works</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The same four steps every month.</p>

<p>Two 30-minute calls about questions buyers ask, opinions you hold and stories from your work.</p>

Interview

<p>We draft eight posts in your words: advice, opinions and stories.</p>

Write

<p>You approve each post within 48 hours. Posts go out twice a week, when your audience is most active.</p>

Approve and publish

<p>We flag comments and messages that need you, and report what worked.</p>

Review

How it works

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">What you get each month</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the 8-post plan.</p>

What you get

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">The first 90 days</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}.</p>

<p>A 60-minute first interview, an updated profile and your first eight posts.</p>

Your voice

<p>Two interviews and eight posts, with a topic plan for the quarter.</p>

A steady rhythm

<p>We review which posts led to conversations and adjust the topics.</p>

First 90 days

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Results for a similar client</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A company founder, and what changed in five months.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Monthly fee</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend 8 posts a month.</p>

4 posts

8 posts

12 posts and an article

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Common questions</h2>

<p>Yes. Every post is written from your own words in the interviews, and nothing goes out without your approval.</p>

Will the posts really sound like me?

<p>No. We schedule through a tool you connect yourself, or send the posts to you to publish.</p>

Do you need my LinkedIn password?

<p>You do, because buyers want to hear from you. We flag the comments and messages worth replying to.</p>

Who replies to comments?

<p>Questions your buyers ask, opinions you hold about your industry and stories from your work. We agree a topic plan each quarter.</p>

What will you write about?

<p>We report followers, views and comments and, most importantly, messages and meetings that started from a post.</p>

How do we know it is working?

<p>After the three-month minimum, either of us can end the agreement with 30 days’ notice. All posts and drafts are yours.</p>

What if we want to stop?

Questions

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Next steps</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

LinkedIn Thought Leadership Proposal - Preview