Propovo
Marketing Proposals

LinkedIn Thought Leadership Proposal

LinkedIn ghostwriting proposal with an interview-led process, a 90-day plan and plans for 4, 8 or 12 posts a month.

Free for 14 days. No card required.

Make this template yours

A clear structure

A starting point for the scope, pricing and next steps you want to share

Ready to edit

Keep useful sections and replace the content with your client details

Your brand

Choose the colors, fonts and imagery that fit your business

About this template

A LinkedIn thought leadership proposal for an executive who wants to post regularly in their own voice. It covers posting so far this year, how interviews become posts, what is included each month, the first 90 days, the ghostwriter’s background, a similar client’s results and three plans by number of posts.

What’s in the LinkedIn Thought Leadership Proposal

11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.

  1. Overview

  2. Introduction

    You want your LinkedIn posts to sound like you, come out every week and start conversations with buyers.

  3. Your situation

    You know what your buyers need to hear, but a post takes an hour you do not have.

  4. How it works

    Interviews capture how you actually talk. Writing from them keeps every post specific, and keeps your time to about two hours a month.

  5. What you get

  6. First 90 days

    A 60-minute first interview, an updated profile and your first eight posts.

  7. Who you will work with

    LinkedIn programmes for 18 founders and executives in engineering, software and professional services since 2020.

  8. Results for a similar client

    A company founder, and what changed in five months.

    Covers: The client, The work, The result

  9. Monthly fee

    Three plans. We recommend 8 posts a month.

  10. Questions

    You do, because buyers want to hear from you. We flag the comments and messages worth replying to.

  11. Next steps

    Pick a plan and any extras, then accept on this page.

Frequently Asked Questions

What should I change before sharing?

Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.

What should I include?

Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.

How do I use this template?

Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.

Ready to make it yours?

Add your scope, pricing and brand. Preview the client experience before sharing.

Create Free Account