Fluid motion / midnight and copper

A motion graphics proposal for a software company whose product video is too long to watch. It covers how far viewers get today, a 60-second animated explainer made in four stages, what is included with usage rights and source files, a six-week timeline, a similar client’s results and three one-time options.

Motion Graphics and Explainer Video Proposal

<h1 style="font-family:Archivo;font-weight:700;line-height:1;text-align:left;color:#F7F1E8"><span style="font-size:clamp(42px,11cqw,116px)">Motion<br>graphics</span></h1>

<p style="font-family:Inter;color:#F7F1E8;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Thank you for the conversation</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want new buyers to understand your product in a minute, before they book a demo.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Your product saves finance teams hours every week, but it takes your sales team ten minutes on a call to explain how. The demo video on your homepage runs for eight minutes, and only 6% of viewers reach the end.</p>
<p>We would write and animate a 60-second explainer that shows the problem, how your product solves it and what changes for a finance team, plus three short cutdowns for ads and social posts. Everything would be ready in six weeks.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Creative director, {{SELLER_COMPANY}}</p>

15 seconds each, for ads and social posts

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Where your video stands today</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your video statistics for the last 90 days and our call.</p>

Viewers still watching your current demo video

<p>Your homepage demo is an eight-minute screen recording. Most viewers leave before the product appears.</p>

The video is too long

<p>Reps spend the first ten minutes of every demo on what the product does, before they reach the buyer’s questions.</p>

Sales explains the basics

<p>Your LinkedIn ads show static screenshots, and their click rate has fallen from 0.6% to 0.4% this year.</p>

Ads use screenshots

<p>Your screens change every quarter, so the video needs a simple style that does not date with each release.</p>

The product changes often

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend a 60-second animated explainer in a simple illustrated style, with three short cutdowns.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Animation can show what happens inside a finance team without a film shoot, and a simplified version of your screens stays accurate after the next release.</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">How we make it</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Four stages. You approve each one before the next begins.</p>

<p>Short interviews with two customers and your head of sales, then a script of about 150 words.</p>

Script

<p>A storyboard of 12 to 15 frames and three finished style frames in your brand colours.</p>

Storyboard and style

<p>We animate the approved storyboard. You review a draft at the half-way point and the full cut.</p>

Animation

<p>Voice-over, licensed music, sound effects, captions and every version you need.</p>

Sound and files

How we make it

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">What is included</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the recommended option, Explainer and cutdowns.</p>

<ul><li>One 60-second explainer in 16:9, 1:1 and 9:16</li><li>Three 15-second cutdowns for ads and social posts</li><li>Professional voice-over in English</li><li>Licensed music and sound effects</li><li>Captions burned in and as a separate file</li><li>A thumbnail image for each video</li></ul>

What you get

<p>Two rounds of changes at each stage: the script, the storyboard and style frames, and the animation. Once you approve a stage, changes to it are quoted first, because they affect the work that follows.</p>

Rounds of changes

<p>You can use the explainer and cutdowns on your website, in ads, at events and in sales calls, worldwide and with no time limit. The music and voice-over are licensed for the same uses.</p>

Usage rights

<p>At handover you receive the After Effects project files, every illustration as an editable vector file, the voice-over recording and the music licence.</p>

Source files

What is included

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Six weeks from kickoff</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. Each stage ends with your approval.</p>

<p>Kickoff call, three short interviews, then a first and second draft of the script.</p>

<p>Storyboard, three style frames and a shortlist of voice-over artists.</p>

<p>Animation, with a review at the half-way point and of the full cut.</p>

<p>Voice-over, music, captions, the three cutdowns and handover of all files.</p>

Timeline

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Creative director, {{SELLER_COMPANY}}</p>
<p>Thirty-five explainer and product videos since 2019, most for software companies that sell to finance, HR and operations teams. Working with:</p>
<ul><li>A scriptwriter who runs the customer interviews</li><li>An illustrator for the storyboard and style frames</li><li>Two animators</li><li>A sound designer and a voice-over artist from our regular roster</li></ul>

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A compliance software company, and what changed in one quarter.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Options and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three options. We recommend Explainer and cutdowns.</p>

One 60-second explainer, ready in six weeks.

Explainer

The explainer, plus three cutdowns for ads and social posts.

Explainer and cutdowns

Plus short animations for your website and sales deck.

Explainer, cutdowns and product animations

<p>Fees are in USD and exclude tax. Stock footage or music beyond our library is quoted before we buy it. This proposal is valid until {{VALID_UNTIL}}.</p>

Options and fees

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Common questions</span></h2>

<p>Animation shows what happens inside a finance team without a shoot, and a simplified version of your screens stays accurate when the product changes.</p>

Why animation and not filming?

<p>Two rounds at each stage: the script, the storyboard and style frames, and the animation. Changes to a stage you have already approved are quoted first.</p>

How many changes can we make?

<p>You do, once the final invoice is paid. You also receive the source files, so another studio or your own team can edit them later.</p>

Who owns the video?

<p>Anywhere: your website, ads, events and sales calls, worldwide and with no time limit. The music and voice-over are licensed for the same uses.</p>

Where can we use it?

<p>One person who approves each stage within three working days, your brand guidelines and introductions to two customers for short interviews.</p>

What do you need from us?

<p>Yes. Updating a scene usually takes one to three days, and we quote it when you need it.</p>

Can you update it when our product changes?

Questions

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

Motion Graphics and Explainer Video Proposal - Preview