Propovo
Design Proposals

Motion Graphics and Explainer Video Proposal

Explainer video proposal with a 60-second animation, cutdowns for ads, a six-week timeline and three one-time options.

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A clear structure

A starting point for the scope, pricing and next steps you want to share

Ready to edit

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Your brand

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About this template

A motion graphics proposal for a software company whose product video is too long to watch. It covers how far viewers get today, a 60-second animated explainer made in four stages, what is included with usage rights and source files, a six-week timeline, a similar client’s results and three one-time options.

What’s in the Motion Graphics and Explainer Video Proposal

11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.

  1. Overview

  2. Introduction

    You want new buyers to understand your product in a minute, before they book a demo.

  3. Your situation

    From your video statistics for the last 90 days and our call.

  4. How we make it

    Animation can show what happens inside a finance team without a film shoot, and a simplified version of your screens stays accurate after the next release.

  5. What is included

    Everything in the recommended option, Explainer and cutdowns.

    Covers: Not included

  6. Timeline

    Kickoff call, three short interviews, then a first and second draft of the script.

  7. Who you will work with

    Thirty-five explainer and product videos since 2019, most for software companies that sell to finance, HR and operations teams.

  8. Results for a similar client

    A compliance software company, and what changed in one quarter.

    Covers: The client, The work, The result

  9. Options and fees

    Three options. We recommend Explainer and cutdowns.

  10. Questions

    Animation shows what happens inside a finance team without a shoot, and a simplified version of your screens stays accurate when the product changes.

  11. Next steps

    Pick an option and any extras, then accept on this page.

Frequently Asked Questions

What should I change before sharing?

Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.

What should I include?

Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.

How do I use this template?

Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.

Ready to make it yours?

Add your scope, pricing and brand. Preview the client experience before sharing.

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