Object catalogue / burgundy and linen

A Shopify store build proposal for a ceramics studio that sells mostly on Etsy and wants its own store. It covers where orders come from, how customers will shop on a phone, what gets built, the team and training, a similar maker’s results, a six-week timeline and three fixed-price options.

Shopify Store Build Proposal

<h1 style="text-align:center;font-weight:400;line-height:1.05;letter-spacing:-0.035em"><span style="font-size:clamp(30px,8.4cqw,64px)">Shopify Store<br><em>Build Proposal</em></span></h1>

<p style="text-align:center;font-size:18px;line-height:1.5">Prepared for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Thank you for the studio visit</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want a store of your own, so repeat customers buy from you directly and Etsy stops taking a cut of every order.</p>

Introduction

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">How customers will shop</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Seven in ten of your Etsy visitors use a phone, so every page is designed for a phone first.</p>

<p>Collections by use and by glaze, with filters for colour and size.</p>

Find

<p>Several photos, real dimensions, care notes and made-to-order times on every product.</p>

Choose

<p>Delivery cost shown before checkout, Shop Pay and gift notes.</p>

How customers will shop

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">What we build</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the recommended option, Launch and move from Etsy.</p>

<p>A paid Shopify theme set up in your colours and type, with a home page, about page, care guide and contact page.</p>

Storefront

<p>All 180 products with variants, photos, dimensions and care notes, sorted into nine collections.</p>

Catalogue

<p>Shopify Payments, Shop Pay and PayPal, with gift notes and discount codes.</p>

Checkout and payments

<p>Rates by weight for your three box sizes, free delivery over a threshold you choose, and sales tax set up for your states.</p>

Shipping and tax

<p>Your 1,400 Etsy reviews imported, and an email sign-up with a welcome email.</p>

Reviews and sign-ups

<p>Google Analytics and a weekly sales report your team can read in five minutes.</p>

Reports

<p>Not included: product photography, custom app development, wholesale ordering and the Shopify, theme and app subscriptions, which are billed to your accounts.</p>

What we build

Who you will work with

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A glassware maker that moved from Etsy to its own store.</p>

Results for a similar client

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Six weeks to your first order</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. You approve each stage before the next one starts.</p>

Timeline

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Options and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three fixed-price options. We recommend Launch and move from Etsy.</p>

Launch

Your whole catalogue and reviews, ready for repeat customers.

Launch and move from Etsy

Plus wholesale and email that brings customers back.

Launch, move and grow

<p>Fees are in USD and exclude tax. Shopify, theme and app subscriptions are billed to your accounts. This proposal is valid until {{VALID_UNTIL}}.</p>

Options and fees

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Common questions</span></h2>

<p>Not at launch. Most makers keep Etsy for new customers and send repeat customers to their own store. We add a note to your Etsy listings and order messages that points to it.</p>

Should we close our Etsy shop?

<p>The Basic plan is enough for your store today, plus about $40 a month for apps and a one-off theme licence of about $350. We list every subscription before the build starts.</p>

What will Shopify cost each month?

<p>Yes. Your team adds products, changes prices and runs sales without us. The training covers these, and you keep a written guide.</p>

Can we update products ourselves?

<p>Etsy does not share customer emails, so customers cannot be moved. Your reviews can, and new customers join your email list from launch day.</p>

Will our Etsy customers come across?

<p>Fixes are included for 30 days in the recommended option. After that, small changes are $95 an hour, quoted in writing first.</p>

What if we need changes after launch?

<p>You do. The store, theme, products and data sit in your accounts from day one.</p>

Who owns the store?

Questions

<h2 style="font-weight:400;line-height:1.06;letter-spacing:-0.025em"><span style="font-size:clamp(28px,3.8cqw,44px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

<p>Pick an option and any extras, then accept on this page.</p>

Choose an option and accept

<p>A two-hour session in week one to agree collections, pages and the look of the store.</p>

Planning workshop

<p>You create the Shopify account and add us as staff. We never need your password.</p>

Store access

<p>Questions? Contact <strong>{{SELLER_NAME}}</strong> at {{SELLER_EMAIL}}</p>

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