Studio orange / plum and cream

A short-form video retainer proposal for a company that rarely posts video. It covers average views, one half-day shoot a month, what is included, how a month runs, the team, a similar client’s results and three plans by videos a month.

Short-Form Video Retainer Proposal

Overview

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Thank you for the conversation</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want a steady flow of short videos that people watch to the end, without your team spending days on them.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Your team posts about two videos a month, mostly cut from longer webinars. They average 3,000 views, and most viewers leave in the first few seconds. There is no plan for topics, so each video starts from a blank page.</p>
<p>We would plan your topics every month, film eight videos in one half-day shoot, edit them for each platform and tell you what worked.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Video lead, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Where your video stands today</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your channels and our call.</p>

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend one half-day shoot a month that gives you eight finished videos.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Filming in one batch keeps your team’s time to half a day, and gives every platform a steady supply.</p>

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">What happens each month</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Five parts, the same every month.</p>

<p>Topics agreed before anyone films.</p><ul><li>Eight topics from your customers’ questions and sales calls</li><li>A short script or outline for each</li><li>Who appears in each video</li></ul>

Plan

<p>Half a day, at your office or our studio.</p><ul><li>A director and a camera operator</li><li>Lights, sound and a teleprompter</li><li>Help for people who are new to the camera</li></ul>

Shoot

<p>Videos made for phone screens.</p><ul><li>Vertical edits under 60 seconds</li><li>Captions on every video</li><li>A strong first three seconds</li></ul>

Edit

<p>Ready for each platform.</p><ul><li>Versions for LinkedIn, Instagram and YouTube Shorts</li><li>Titles, descriptions and cover images</li><li>Scheduling, if you want us to post</li></ul>

Publish

<p>A short report each month.</p><ul><li>Views, completion rate and follows for each video</li><li>The three best videos and why</li><li>Topics for next month</li></ul>

Learn

Each month

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">What you get each month</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the 8-video plan.</p>

What you get

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">How a month runs</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. The first shoot is in week two.</p>

How a month runs

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Video lead, {{SELLER_COMPANY}}</p>
<p>Short-form video for 15 B2B and consumer brands since 2022, and over 1,200 edited videos for LinkedIn, Instagram and YouTube. Working with:</p>
<ul><li>A director for every shoot</li><li>A camera operator and a sound recordist</li><li>An editor who knows each platform’s formats</li></ul>

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Results for a similar client</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A software company, and what changed in four months.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Monthly fee</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend 8 videos a month.</p>

4 videos

8 videos

12 videos

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Travel to shoots more than 30 miles from our studio is charged at cost. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Common questions</h2>

Questions

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Next steps</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

Short-Form Video Retainer Proposal - Preview