Firecracker social / magenta poster & cobalt signal

A social media management proposal for a brand that posts when it has time. It covers today’s numbers, the team, what to post on each channel, the monthly work, how a month runs, how progress is measured and three monthly plans.

Social Media Management Proposal

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">What you want from social media</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">What we heard on our call, and where your accounts stand today.</p>

Your goals

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Your social team</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Four people on your account, and one point of contact.</p>

Your social team

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Where you post, and what</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three channels, each with its own job. Facebook reuses your Instagram posts, so it adds reach without extra production.</p>

Channels and content

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">What you get each month</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the Growth plan. The other plans change the number of posts and channels.</p>

<p>A content calendar for each month, sent a week before the month starts.</p><ul><li>Topics, formats and posting dates for every channel</li><li>Captions and hashtags written for each post</li><li>Launches, offers and events you tell us about</li></ul>

Plan

<p>Posts made for each channel, in your brand style.</p><ul><li>Graphics, carousels and stories designed by our team</li><li>Short videos edited from your footage or ours</li><li>Two rounds of changes on every post</li></ul>

Create

<p>Posts go out when your audience is most active.</p><ul><li>Scheduling on Instagram, TikTok and Facebook</li><li>A last check of links, tags and spelling before anything goes live</li><li>Changes at short notice for news or stock problems</li></ul>

Publish

<p>Comments and messages answered every weekday.</p><ul><li>Replies the same working day, 9am to 6pm</li><li>Sales and support questions passed to your team with the customer’s details</li><li>Complaints flagged to you within an hour</li></ul>

Replies

<p>A one-page report and a 30-minute call each month.</p><ul><li>Reach, engagement, visits and enquiries against your goals</li><li>The best and weakest posts, and why</li><li>What we change next month</li></ul>

Report

<p>Not included: advertising spend, influencer fees, photo shoots away from your premises, and stock music or image licences. We can quote for any of these.</p>

What you get each month

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">How a month runs</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Posting starts on {{START_DATE}}. Every month follows the same rhythm, so you always know when you are needed.</p>

<p>We send next month’s calendar. You approve it or ask for changes within three working days.</p>

<p>We write, design and edit the posts and share them in one approval link.</p>

<p>Posts go live as planned. We reply to comments and messages and pass sales questions to your team.</p>

Publish and reply

<p>A one-page report and a 30-minute call on what worked and what changes next.</p>

How a month runs

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">How we measure progress</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The numbers in every monthly report, and where each one comes from.</p>

<p>In the first month we record where each number stands today, so every report compares against the same starting point.</p>

How we measure progress

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Monthly fee</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend Growth for the goals above. Add extra videos or a shoot to any plan.</p>

A steady presence on Instagram and Facebook.

Essentials

More reach, with short video on three channels.

Growth

Daily posting and new photos and video every month.

Full service

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Advertising spend, influencer fees and software are not included. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Common questions</h2>

<p>You do. Every post, graphic and video we make for you is yours to keep and reuse, including after the agreement ends.</p>

Who owns the content?

<p>You see every post in one shared calendar before it goes live. Approve it, comment on it or ask for changes. Two rounds of changes are included for each post.</p>

How do approvals work?

<p>Access to your social accounts, your brand guidelines, product photos and any footage you have, and one person who can approve posts within three working days.</p>

What do you need from us?

<p>Yes. You can move to another plan with 30 days’ notice, and add extra videos or a shoot in any month.</p>

Can we change plans later?

<p>Not in these plans. We can manage paid social for an extra monthly fee, and quote for it once we know your advertising budget.</p>

Do you run paid ads?

<p>After the three-month minimum, you can end the agreement with 30 days’ notice. You keep all content, calendars and reports.</p>

What if we want to stop?

Questions

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Next steps</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

Social Media Management Proposal - Preview