Social Media Management Proposal
Social media management proposal with a channel plan, a monthly rhythm, clear measures and three monthly plans.
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A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful pages and replace the content with your client details
Your brand
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About this template
A social media management proposal explains how you will plan, produce and publish content for a client’s channels each month, and what that costs. This template is a monthly retainer with three plans, so it helps the client choose how much content and community work to hand to your team, and shows them how a month will run.
Who this template is for
Social media managers, freelancers and small agencies who run organic channels for a business on a monthly basis. It fits clients who post when they have time and want a steady schedule with a clear approval process, rather than one-off campaigns. Paid social and influencer campaigns need their own scope and pricing.
How to price social media management
Tie each plan to a fixed monthly output, such as the number of posts, short videos and channels, so both sides know when the month’s work is done and extra requests can be quoted. Tiered plans give the client an obvious way to start small and move up.
Set a minimum term so you have time to show progress, then roll month to month with notice. Keep advertising spend, influencer fees, location shoots and software outside your fee, and say so on the pricing page itself.
Before you send it
- Name the channels
- List the platforms you will manage so the post count is not spread across more accounts than you priced.
- Agree the approval process
- Say who approves posts and replies on the client’s side, and how quickly. Slow approvals push the whole calendar back.
- Set response boundaries
- Clarify the hours you cover community replies and what gets passed to the client, such as complaints or legal questions.
- Use a real case study
- Replace the case study placeholders with a client you have permission to name, or remove them.
Who it’s for
- Social media agencies and freelancers
- Hospitality, retail and service brands
- Monthly social media management
What makes it work
- Today’s numbers with their sources
- What to post on each channel, and how often
- Content mix chart
- How a month runs, week by week
- Three monthly plans, with extras
Time to customise: about 20–30 minutes.
What’s in the Social Media Management Proposal
9 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Your goals
What we heard on our call, and where your accounts stand today.
Your social team
Four people on your account, and one point of contact.
Channels and content
Three channels, each with its own job. Facebook reuses your Instagram posts, so it adds reach without extra production.
What you get each month
Everything in the Growth plan. The other plans change the number of posts and channels.
How a month runs
We send next month’s calendar. You approve it or ask for changes within three working days.
How we measure progress
The numbers in every monthly report, and where each one comes from.
Monthly fee
Three plans. We recommend Growth for the goals above. Add extra videos or a shoot to any plan.
Questions
You do. Every post, graphic and video we make for you is yours to keep and reuse, including after the agreement ends.
Next steps
Pick a plan and any extras, then accept on this page. We send the first invoice and a short questionnaire about your brand.
Frequently Asked Questions
What should a social media proposal include?
The client’s goals and today’s numbers, the channels you will manage, what to post on each, the monthly deliverables, how a month runs from planning to approval, how progress is measured, the monthly price and what is excluded, such as ad spend or photo shoots.
Should I promise follower growth in a social media proposal?
No. Platform algorithms and audience behaviour are outside your control. Commit to the work and to reporting on agreed measures from an agreed starting point.
Is ad spend included in a social media management fee?
Usually not, and your proposal should say so either way. Advertising spend, influencer fees and software subscriptions are normally paid by the client directly. If they want paid social, scope and price it as a separate service.
How often should I report to a social media client?
Monthly suits most retainers: a short report on what was published, how it performed against the starting point and what you will change next month, agreed before the first month begins.
What does the Social Media Management Proposal template include?
9 editable parts, in this order: Your goals, Your social team, Channels and content, What you get each month, How a month runs, How we measure progress, Monthly fee, Questions and Next steps. Keep the parts that fit the job, rewrite the rest and add your own.
How is pricing set out in the Social Media Management Proposal template?
As three monthly options the client can choose between: Essentials ($1,500 a month), Growth ($2,500 a month, recommended) and Full service ($4,000 a month). Payment terms: Three-month minimum, then month to month with 30 days’ notice. The prices are examples; replace them with your own before you send it.
How long does it take to customise?
Plan on about 20–30 minutes to replace the sample client, scope, dates and prices with your own, then preview it as your client will see it.
How do I send it to my client?
Share it as one link your client can read on any device, comment on, accept and e-sign, or export a PDF for your records.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.