Pigment Drift film / watercolor folio & cream windows

A video production proposal for a company that needs a brand film and social cutdowns before a fixed launch date. It covers engagement by post format, the film and cutdowns, the five production stages, what is included and who provides what, an eight-week timeline, the crew, a similar client’s results and three one-time options.

Video Production Proposal

<h1 style="font-family:var(--proposal-font-heading);font-weight:500;line-height:1.02;letter-spacing:-.035em"><span style="font-size:clamp(38px,8.6cqw,78px)">Video<br><em>production</em><br><span style="font-size:28px">Proposal</span></span></h1>
<p style="font-family:var(--proposal-font-accent);font-size:18px;line-height:1.5">Prepared for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Introduction</h2>

Introduction

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Your situation</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Here is your situation as you described it, with engagement from your LinkedIn and Instagram analytics. If anything has changed, tell your producer before the treatment is written.</p>

Average engagement on your posts last quarter, by format

<p>Your website and sales decks explain the brand in words. You have no film that shows your people, product and customers.</p>

Your story is told in slides and text

<p>Each platform needs a different length and shape, and your team has been cutting clips by hand from old footage.</p>

Your social channels need regular video

<p>Your campaign goes live on a set date, so the film and every cutdown must be approved and delivered before it.</p>

Your launch date is fixed

Your situation

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Our recommendation</h2><p style="font-family:var(--proposal-font-heading);font-size:30px;line-height:1.3">A 90-second brand film and 12 social cutdowns, filmed over two shoot days and delivered in eight weeks.</p>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">You get a written treatment to approve before anything is filmed, a planned two-day shoot, a finished edit with colour grade and sound mix, and files sized for each of your channels.</p>
<p><strong>What the project includes</strong></p>

Our recommendation

<h3>A written plan for your film</h3><p>A short document with the story, the tone, the people and places on screen and reference frames from other films. You see what the film will look and sound like before any money is spent on the shoot.</p><ul><li>Story outline and structure</li><li>Visual references and tone</li><li>Two rounds of changes</li></ul>

Treatment

<h3>Everything planned before the shoot</h3><p>Script, shot list, locations, casting and a call sheet for each day. Your team signs off the script and the schedule, so nobody is surprised on set.</p><ul><li>Script and shot list</li><li>Location recce and casting shortlist</li><li>Call sheets and a risk assessment</li></ul>

Pre-production

<h3>Two days of filming</h3><p>A director, director of photography, camera and lighting crew, a sound recordist and a producer on set. Interviews, product shots and footage of your team at work, captured for the film and the cutdowns at the same time.</p><ul><li>Cinema camera, lenses and lighting</li><li>Location sound and interview set-up</li><li>A seat for you at the monitor</li></ul>

Shoot days

<h3>The finished film</h3><p>An edit built from the approved script, then a colour grade and a sound mix with licensed library music. You review on a private link and leave notes on the exact frame.</p><ul><li>First cut, second cut and final cut</li><li>Colour grade and sound mix</li><li>Burned-in and separate captions</li></ul>

Edit, grade and sound

<h3>Files ready for each channel</h3><p>The master film plus 12 cutdowns of 6, 15 and 30 seconds in the shapes your channels need, with captions and a thumbnail for each.</p><ul><li>Master in 16:9, 4K and HD</li><li>Cutdowns in 9:16, 1:1 and 16:9</li><li>Files named and sorted by channel</li></ul>

Deliverables

What we will make

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">What is included</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Everything the quoted price covers, and what is quoted separately.</p>

Treatment, script and shot list

Two shoot days with full crew and kit

Edit, colour grade and sound mix

Library music licensed for your use

12 social cutdowns with captions

Three rounds of changes on the edit

Actors, presenters and voice-over talent

Travel and accommodation outside the city

Commercial music beyond the library

What is included

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Timeline</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Work starts on {{KICKOFF_DATE}}. Each stage ends with your approval, and final files arrive at least one week before your launch.</p>

<p>Creative call, treatment, script, locations, casting and the shoot schedule.</p>

Treatment and pre-production

<p>Two shoot days at your locations, with you or a colleague at the monitor.</p>

Shoot

<p>First, second and final cut of the film, then colour grade, sound mix and captions.</p>

<p>The 12 cutdowns cut from the approved film, checked and delivered in every format.</p>

Cutdowns and delivery

Timeline

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Your team</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">{{SELLER_NAME}} is your main contact. These three people lead your production from the treatment to the final files.</p>

<p>Runs the budget, schedule, locations and crew, and is your day-to-day contact.</p>

Producer

<p>Writes the treatment, directs the shoot and the interviews, and supervises the edit.</p>

Director

<p>Cuts the film and every cutdown, grades the colour and prepares the delivery files.</p>

Editor and colourist

Your team

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Client results</h2>
<p>A recent engagement with a similar brief, and what it delivered.</p>

Client results

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Options and fees</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Three options. We recommend the brand film and 12 cutdowns.</p>
<p>Choose an option and any extra shoot days or cutdowns on this page. Prices are in USD and exclude tax. 50% is due when you approve the treatment and budget, 25% after the shoot and 25% on final delivery.</p>

Brand film

The film, plus cutdowns sized for each channel.

Brand film and 12 cutdowns

Plus a 60-second customer story from a third shoot day.

Two films and 12 cutdowns

<p>Separate costs are quoted and approved by you before they are booked. This proposal is valid until {{VALID_UNTIL}}.</p>

Options and fees

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Questions</h2>

Questions

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(30px,4.2cqw,48px);line-height:1.12">Next steps</h2>
<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">How we get started.</p>

<p>Accept on this page, or reply to this email. We send the first invoice for 50%.</p>

Approve the treatment and budget

<p>Within five working days we hold a one-hour call with you to agree the story, the people on camera and the shoot dates.</p>

Creative call

<p>By the end of week two you review the script and shot list, and we lock the shoot schedule.</p>

Video Production Proposal - Preview