Video Production Proposal
Video production proposal with a 90-second brand film, social cutdowns, an eight-week timeline and three one-time options.
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Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
This video production proposal template prices a brand film and its social cutdowns as one fixed project paid in milestones. It is for production companies, studios and freelance filmmakers who need a client to approve a treatment, a budget and a delivery date before anyone books crew or locations.
Who this template is for
Use it when a client wants a single hero film plus shorter edits for social channels, and the work runs from treatment through shoot days to final delivery. It suits producers who want the client to sign off on creative direction and money at the same time, rather than agreeing a day rate and working the rest out on set.
What each section covers
- Introduction and Your situation
- A short letter from the producer, then three cards on why the client needs video now: how they tell their story today, how often they need social content, and the launch date they are working towards.
- Our recommendation and What we will make
- The film length, the number of cutdowns and the shoot days, then five tabbed stages: treatment, pre-production, shoot days, edit, grade and sound, and deliverables.
- What is included and Timeline
- A checklist of what is in and out of scope, a table of what the client provides against what you deliver, and an eight-week plan from kickoff to final files.
- Client results and Your team
- Space for a case study and testimonial, plus cards for the producer, director, and editor and colourist.
- Pricing, Questions and Next steps
- A quote table priced by stage, notes on separate costs, six questions on usage rights, footage ownership, reshoots and approvals, and three steps to get started.
How to price a video production proposal
The template prices each production stage as its own line, then splits payment across approval of the treatment, the end of the shoot and final delivery. That ties cash to the points where your costs land, especially crew and equipment on shoot days.
Keep variable costs out of the fixed fee. Talent, travel outside your city and commercial music are listed as quoted separately, and the template shows how to price an extra shoot day or an extra cutdown. Agree these before booking.
Before you send it
- Spell out usage rights
- State where and for how long the client can use the film and music. Library music licences often differ from commercial tracks.
- Count the edit rounds
- Make sure the number of change rounds in the checklist matches what your editor has actually budgeted time for.
- Work back from the launch
- Check that final files land before the client’s launch, with a buffer for approvals.
- Replace the sample results
- Swap the example case study for one of your own projects with a named source, or remove the section.
What’s in the Video Production Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Introduction
This proposal sets out the film and cutdowns you get, how the shoot will run, the schedule, the price for each stage, how you can use the finished videos and what you need to provide.
Your situation
Here is your situation as you described it, with engagement from your LinkedIn and Instagram analytics.
Our recommendation
A 90-second brand film and 12 social cutdowns, filmed over two shoot days and delivered in eight weeks.
What we will make
The work runs in five stages. You approve each stage before the next one starts, so your budget is never spent on something you have not seen.
Covers: A written plan for your film, Everything planned before the shoot, Two days of filming, The finished film, Files ready for each channel
What is included
Everything the quoted price covers, and what is quoted separately.
Timeline
Creative call, treatment, script, locations, casting and the shoot schedule.
Your team
Runs the budget, schedule, locations and crew, and is your day-to-day contact.
Client results
A recent engagement with a similar brief, and what it delivered.
Covers: The client, The result
Options and fees
Three options. We recommend the brand film and 12 cutdowns.
Covers: Included in the price, Quoted separately
Questions
You can use the film and every cutdown on your website, social channels, paid ads, events and internal channels, worldwide and with no time limit.
Next steps
Accept on this page, or reply to this email. We send the first invoice for 50%.
Frequently Asked Questions
What should a video production proposal include?
The creative idea, the exact deliverables and formats, shoot days, a timeline tied to the client’s launch, what is excluded, who owns the footage, usage rights for music and talent, and a price broken down by production stage with a payment schedule.
Should I charge a day rate or a fixed project price?
A fixed project price works when the deliverables are clear, as in this template. Day rates suit open-ended shoots. Many producers fix the project and list a separate price for extra shoot days so changes are easy to approve.
Who owns the raw footage after the project?
Decide this before you send the proposal. The template answers it in the questions section. Say whether the client gets the final files only or the raw footage too, and how long you keep the rushes after delivery.
Can I promise a number of views?
No. Views depend on distribution, ad spend and the audience, which you do not control. The template states that views are not guaranteed. Describe what you will deliver, not how it will perform.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.