Studio Plate / Webflow editorial

A fixed-price Webflow website proposal: the client’s situation, a recommended 12-page build, the design system, pages, CMS and SEO in tabs, what is included, an eight-week timeline, client results, the team, milestone pricing and common questions.

Webflow Website Proposal

<h1 style="font-family:var(--proposal-font-heading);font-weight:400;line-height:1.02;letter-spacing:-.035em"><span style="font-size:clamp(38px,8.6cqw,76px)">Webflow<br>Website<br><em>Proposal</em></span></h1>
<p style="font-family:var(--proposal-font-accent);font-size:18px;line-height:1.5">Prepared for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Introduction</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Hello {{CLIENT_NAME}},</p>
<p>Thank you for walking us through {{CURRENT_SITE_URL}}. Your website is an important sales tool, but small changes wait for a developer, and the pages no longer reflect what {{CLIENT_COMPANY}} offers today.</p>
<p>This proposal sets out the site you get, how your team will edit it, the eight-week schedule, the fixed price and what you need to provide.</p>

<p style="font-family:var(--proposal-font-accent);font-size:clamp(20px,2.1cqw,23px);line-height:1.4">{{SELLER_NAME}}</p><p>Project lead, {{SELLER_COMPANY}}<br>{{SELLER_EMAIL}}</p>

Introduction

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Your situation</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Here is your situation as you described it. If anything has changed, let us know.</p>

Working days to publish a change today

<p>Updating text, adding a case study or publishing a landing page means a ticket and a wait.</p>

Every change needs a developer

<p>Your services, positioning and visual identity have moved on. The website has not.</p>

The site is out of date

<p>Most visitors arrive on a phone, and key pages are slow to load and hard to read there.</p>

It is slow and awkward on phones

Your situation

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Our recommendation</span></h2>

Our recommendation

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">What we will build</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">The site has four parts. Each one is designed with you and handed over ready to use.</p>

<h3>One set of styles for the whole site</h3><p>Colours, type, buttons, forms and reusable sections, set up as Webflow styles and components. New pages stay consistent because they are built from the same parts.</p><ul><li>Style guide page inside Webflow</li><li>Reusable sections for heroes, features, quotes and calls to action</li><li>Accessible colour contrast and type sizes</li></ul>

Design system

<h3>Twelve pages, designed for every screen</h3><p>Home, about, services (four pages), case studies, blog, careers, contact, and two landing pages. Each is designed for desktop, tablet and phone and reviewed with you before it is built.</p><ul><li>Desktop, tablet and phone layouts</li><li>Two rounds of changes per design</li><li>Page speed checked before launch</li></ul>

Pages

<h3>Content your team can edit</h3><p>Case studies, blog posts and team members live in Webflow CMS collections. Your team adds or edits an entry in the Webflow Editor and the site updates, with no code.</p><ul><li>Three CMS collections with templates</li><li>Field guidance so entries stay consistent</li><li>Role-based editor access</li></ul>

<h3>Keep your rankings and your leads</h3><p>We map every old URL to its new page, set up redirects and page titles, and connect your forms to your CRM or email so no enquiry is lost at launch.</p><ul><li>301 redirects for every existing URL</li><li>Page titles, descriptions and social images</li><li>Forms connected to your CRM or inbox</li></ul>

SEO and forms

What we will build

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">What is included</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Everything the fixed price covers, and what it does not.</p>

What is included

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">{{SELLER_NAME}} is your main contact. The same three people work on your project from kickoff to launch.</p>

<p>Runs the workshop and reviews, keeps the schedule and is your day-to-day contact.</p>

Project lead

<p>Designs the system and every page, and runs the design reviews with you.</p>

Lead designer

<p>Builds the site and CMS, sets up redirects and forms, and leads editor training.</p>

Webflow developer

Your team

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Client results</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">A recent Webflow project for a client with similar goals, and what changed.</p>

Client results

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Timeline</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Work starts on {{KICKOFF_DATE}}. Each stage ends with a review, so you approve the work before the next stage begins.</p>

<p>Workshop, sitemap, content plan and a review of your current pages and URLs.</p>

Plan

<p>Design system and page designs for desktop, tablet and phone, with two rounds of changes.</p>

Design

<p>Webflow build, CMS collections, forms and redirects. You review the site on a private link.</p>

Build

<p>Final checks, launch on your domain and two editor training sessions. Fixes are covered for 30 days.</p>

Launch

Timeline

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Pricing</span></h2>

<p>Three options. We recommend Full site. Choose an option and any extras on this page.</p>

<p>Prices are in USD and exclude tax. 40% is due on approval, 30% when the designs are approved and 30% at launch.</p>

The pages you need most, with case studies your team can edit.

Essentials

Full site

Plus new copy for all 12 pages, written from interviews with your team.

Full site and copy

<p>Webflow hosting is billed by Webflow to your account. This proposal is valid until {{VALID_UNTIL}}.</p>

Pricing

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Questions</span></h2>

<p>Yes. Text, images, blog posts, case studies and team members are all edited in the Webflow Editor. We train two of your team and leave a recorded guide.</p>

Can our team really edit the site without a developer?

<p>You do. The Webflow project sits in your account from the start, and you pay Webflow directly for hosting.</p>

Who owns the site and the Webflow account?

<p>We map every existing URL to its new page and set up permanent redirects before launch, and we check search console for errors in the first weeks.</p>

Will we lose our search rankings?

<p>We design with your existing copy and agreed placeholders. If final copy is late, launch moves by the same number of days, or we can write it for you as an extra.</p>

What if our copy is not ready?

<p>Small changes during the build are fine. Larger changes, such as a new page type, are quoted before we start them.</p>

What if we want changes after the designs are approved?

<p>Fixes are covered for 30 days. After that you can edit the site yourselves, or choose the monthly care plan for updates, checks and support.</p>

What happens after launch?

Questions

<h2 style="font-weight:600;line-height:1.1"><span style="font-size:clamp(28px,4.2cqw,44px)">Next steps</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">How we get started.</p>

<p>Accept on this page, or reply to this email. We send the first invoice for 40%.</p>

Accept the proposal

<p>Within five working days we run a two-hour workshop and collect access to your domain and analytics.</p>

Kickoff workshop

<p>By the end of week two you review the sitemap, the content plan and the URL map.</p>

First review

<p>Questions? Contact <strong>{{SELLER_NAME}}</strong> at {{SELLER_COMPANY}}<br>{{SELLER_EMAIL}}</p>

Webflow Website Proposal - Preview