Webflow Website Proposal
A new marketing website your team can update without a developer.
Free for 14 days. No card required.
Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
A Webflow website proposal sets out the pages, design system, CMS collections and launch work for a new site, with a fixed price paid in milestones. This template is for designers and agencies who build on Webflow, and helps the client decide whether to approve a defined build their own team can edit after launch.
Who this template is for
It suits a marketing site rebuild where the client’s team wants to edit pages and publish content without a developer. Use it if you deliver design and build together, on a fixed scope with a set number of pages and CMS collections.
What each section covers
- Introduction, Your situation and Our recommendation
- A note to the client, the problems with the current site, and your recommended build with page count, CMS collections and weeks to launch.
- What we will build
- Tabbed detail on the design system, the pages, the CMS collections and editor access, and SEO and forms including redirects.
- What is included
- What the price covers, what it does not (such as copywriting and Webflow plan fees), and a table of what the client provides and what you deliver.
- Timeline
- Four phases: plan, design, build and launch, with a start date.
- Client results and Your team
- A past project with its result and a testimonial, followed by the roles working on the build.
- Pricing, Questions and Next steps
- Milestone pricing with optional extras, six common questions such as ownership and late copy, and how to start.
How to price a Webflow website
The template uses a fixed price split into four milestones, plan, design, build and launch, with payment staged across approval, design sign-off and launch. Optional extras such as additional pages, copywriting and a monthly care plan are priced separately so the core quote stays clear.
Webflow hosting and plan fees are billed by Webflow to the client’s account, so keep them out of your fee and say so.
Before you send it
- Match the page list to the sitemap
- Update the page count and names to what you have actually agreed.
- State who writes the copy
- Copywriting is excluded by default. If the client supplies copy, set a date and explain what happens if it arrives late.
- Replace the sample results
- The client results section holds sample figures and a testimonial. Use your own verified work or remove it.
- Confirm ownership
- Say that the client owns the site and the Webflow project, and whose account it sits in.
What’s in the Webflow Website Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Introduction
This proposal sets out the site you get, how your team will edit it, the eight-week schedule, the fixed price and what you need to provide.
Your situation
Here is your situation as you described it. If anything has changed, let us know.
Our recommendation
We recommend a 12-page Webflow site your team can edit without a developer.
Covers: Planned scope
What we will build
The site has four parts. Each one is designed with you and handed over ready to use.
Covers: One set of styles for the whole site, Twelve pages, designed for every screen, Content your team can edit, Keep your rankings and your leads
What is included
Everything the fixed price covers, and what it does not.
Your team
Runs the workshop and reviews, keeps the schedule and is your day-to-day contact.
Client results
A recent Webflow project for a client with similar goals, and what changed.
Covers: The client, The result
Timeline
Workshop, sitemap, content plan and a review of your current pages and URLs.
Pricing
Three options. We recommend Full site. Choose an option and any extras on this page.
Covers: Included in the price, Not included
Questions
You do. The Webflow project sits in your account from the start, and you pay Webflow directly for hosting.
Next steps
Accept on this page, or reply to this email. We send the first invoice for 40%.
Frequently Asked Questions
What should a Webflow website proposal include?
The pages and CMS collections, the design system, SEO and redirect work, rounds of changes, a timeline, what the client must provide, milestone pricing, exclusions such as Webflow plan fees, and post-launch support.
Who pays for Webflow hosting?
Usually the client, on their own Webflow account, so they keep control of the site. This template states that hosting is billed by Webflow directly to the client.
Will a new Webflow site improve search rankings?
A rebuild can fix technical issues and preserve existing pages with redirects, but rankings depend on many factors outside the build. Avoid promising positions; describe the SEO setup you will deliver instead.
Can the client edit the site after launch?
Yes, that is the main reason clients choose Webflow. This template includes CMS collections, role-based editor access and training sessions so the team can update pages without a developer.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.