Green Lanes / field green and graphite

A website performance proposal for a booking site that is slow on phones. It covers today’s Core Web Vitals, where the load time goes and the fix for each cause, how every fix is measured, an eight-week timeline, a similar client’s results and three one-time options.

Website Performance Optimization Proposal

<h1 style="text-align: left; line-height: 1.08; font-family: var(--proposal-font-heading); font-weight: 600; letter-spacing: -0.03em;"><span class="text-style" style="font-size: max(18px, clamp(36px, 6.3cqw, 52px));"><strong>Website<br>Performance Proposal</strong></span></h1>

<p style="font-family:var(--proposal-font-heading);text-align:left;font-size: 18px;line-height:1.5">Prepared for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Thank you for the access</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want property pages that load quickly on a phone, so more visitors finish a booking.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Thank you for sharing your Search Console and analytics data. Most of your bookings start on a phone, and on a phone your property pages take 4.6 seconds to show their main photo. Only 41% of your pages pass Google’s Core Web Vitals, and visitors who get a slow page book about half as often as those who get a fast one.</p>
<p>We would find what slows each type of page, fix it in your theme and booking plugin, and check the result with real visitor data before we hand over. The aim is for 85% of your pages to pass within eight weeks.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Performance lead, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Where the time goes</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Load times from your real visitors on phones over the last 28 days, by type of page.</p>

Time until the main content appears on phones, in seconds

Where the time goes

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend fixing the four causes in order of how many bookings they affect.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Google ranks you on what real visitors experience, so every fix is measured with real visitor data, not only lab scores.</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">How each fix runs</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The same four steps for every change.</p>

<p>We record load times by page type from your visitors and from lab tests, so every change has a before.</p>

Measure

<p>Changes go to a copy of your site first. Nothing reaches the live site without your approval.</p>

Fix on staging

<p>We test search, booking and payment on phones and desktop after each change.</p>

Check bookings

<p>We release, then watch real visitor data for two weeks before we call a fix done.</p>

Release and watch

Our recommendation

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">What is included</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the recommended plan, Audit and fixes.</p>

With a written fix list ranked by bookings affected

Audit of six page types

Resized, modern formats, lower photos loaded later

Photo changes on every property page

Booking calendar loaded when opened

Outside scripts reviewed with your team

Page caching and a content delivery network

Before and after numbers from real visitors

Final report

Rebuilding the theme or booking plugin

Hosting upgrades

Audit and fixes

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Eight weeks from kickoff</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. Two releases, each approved by you.</p>

<p>Real visitor data, lab tests and a fix list ranked by bookings affected.</p>

<p>Photo changes and the script clean-up, tested on staging.</p>

Photos and scripts

<p>The calendar loads on demand, and caching handles busy times.</p>

Calendar and caching

<p>Real visitor data confirms the changes. We write down what to keep doing.</p>

Watch and hand over

What is included

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Performance lead, {{SELLER_COMPANY}}</p>
<p>Twelve years building websites, and thirty booking and ecommerce sites made faster since 2021. You will work with:</p>
<ul><li>A front-end developer for photos, scripts and the calendar</li><li>A WordPress developer for caching and the server</li><li>{{SELLER_NAME}} for measurement, releases and reporting</li></ul>

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A furniture retailer, eight weeks after the first fix.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Options and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three options. We recommend Audit and fixes.</p>

Find the causes; your developers make the fixes.

Audit and fix plan

Plus three months of checks so the site stays fast.

Fixes and monitoring

<p>Fees are in USD and exclude tax. Paid tools such as a content delivery network are billed to you at cost. This proposal is valid until {{VALID_UNTIL}}.</p>

Options and fees

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Common questions</span></h2>

<p>No. We change how pages load, not how they look. If a change would alter the design, we show you first.</p>

Will the site look different?

<p>Speed is one of many signals Google uses. The bigger gain is usually more bookings from visitors who no longer leave while a page loads.</p>

Will faster pages improve our rankings?

<p>An admin account, your hosting panel, Search Console and analytics. We work on a staging copy until you approve a release.</p>

What access do you need?

<p>Every release is tested on staging first, and we can roll it back within minutes.</p>

What if a fix breaks something?

<p>We will say so in the audit. If the plugin itself has to change, we quote that work separately.</p>

What if the booking plugin is the problem?

<p>The final report sets size limits for photos and scripts. The monitoring option checks them every month.</p>

How do we keep the site fast?

Questions

<p style="font-size:18px;letter-spacing:.08em;text-transform:uppercase">{{SELLER_COMPANY}}</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

Website Performance Optimization Proposal - Preview