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Development Proposals

Website Performance Optimization Proposal

Website performance proposal with a load-time baseline, a ranked fix list, an eight-week timeline and three one-time options.

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A clear structure

A starting point for the scope, pricing and next steps you want to share

Ready to edit

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About this template

A website performance proposal for a booking site that is slow on phones. It covers today’s Core Web Vitals, where the load time goes and the fix for each cause, how every fix is measured, an eight-week timeline, a similar client’s results and three one-time options.

What’s in the Website Performance Optimization Proposal

10 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.

  1. Overview

  2. Introduction

    You want property pages that load quickly on a phone, so more visitors finish a booking.

  3. Where the time goes

    Load times from your real visitors on phones over the last 28 days, by type of page.

  4. Our recommendation

    Google ranks you on what real visitors experience, so every fix is measured with real visitor data, not only lab scores.

  5. What is included

    Everything in the recommended plan, Audit and fixes.

    Covers: Audit and fixes

  6. Who you will work with

    Twelve years building websites, and thirty booking and ecommerce sites made faster since 2021.

  7. Results for a similar client

    A furniture retailer, eight weeks after the first fix.

    Covers: The client, The work, The result

  8. Options and fees

    Three options. We recommend Audit and fixes.

  9. Questions

    Speed is one of many signals Google uses. The bigger gain is usually more bookings from visitors who no longer leave while a page loads.

  10. Next steps

    Pick an option and any extras, then accept on this page.

Frequently Asked Questions

What should I change before sharing?

Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.

What should I include?

Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.

How do I use this template?

Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.

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Add your scope, pricing and brand. Preview the client experience before sharing.

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