Studio blush / maroon and rose

A white-label delivery proposal for a marketing agency that turns down web projects it cannot staff. It covers the work turned down this year, how a request moves from brief to handover in four steps, what is included, the first 30 days, how the studio stays invisible to the agency’s clients, a similar agency’s results and three monthly capacity plans.

White-Label Agency Delivery Proposal

<h1 style="font-family:'Sora';font-weight:600;line-height:1.04;text-align:left;color:#672C3A;letter-spacing:-.025em"><span style="font-size:clamp(38px,6.8cqw,96px)">White-label<br>agency delivery</span></h1>

<p style="font-family:Inter;color:#672C3A;text-align:left;font-size:18px;line-height:1.5">Proposal for {{CLIENT_COMPANY}}<br>by {{SELLER_COMPANY}}</p>

Overview

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Thank you for the conversation</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want to say yes to web projects without hiring a development team.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Your clients keep asking for websites and landing pages, and this year you turned down nine projects worth about $86,000 because you have no developers. Freelancers have filled the gap twice, but one missed a launch date and the other stopped replying.</p>
<p>We would be your web team behind the scenes. You sell the project and own the client relationship; we quote within two working days, build to your designs or ours, and hand everything over under your name. Your clients never hear from us.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Studio director, {{SELLER_COMPANY}}</p>

Introduction

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Work you turned down this year</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">From your pipeline notes, January to October.</p>

Your situation

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend a monthly block of 80 hours, so you can quote web work with confidence every month.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A fixed block means the same team every month, a quote within two working days and a known cost for each project.</p>

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">How a request works</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The same four steps for every project.</p>

<p>You send the client’s brief and designs, or ask us to design.</p>

Brief

<p>Hours and dates within two working days, for you to price to your client.</p>

Quote

<p>Weekly progress on staging on your domain, tested on phones and the main browsers.</p>

Build and test

<p>Launch under your name, with files and logins in your accounts.</p>

Hand over

How a request works

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">What is included</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">In every plan.</p>

What is included

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">The first 30 days</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">We start on {{START_DATE}}.</p>

<p>NDA signed, Slack channel, your brand guide and your staging domain.</p>

Set up

<p>We quote and start your first project, with weekly progress on staging.</p>

First project

<p>We review hours used, quality and turnaround, and adjust how requests reach us.</p>

Review

First 30 days

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">How we stay invisible</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">The rules we work to with every agency.</p>

<p>We sign your confidentiality agreement before we see any client work.</p>

NDA before your brief

<p>We never email or call your clients. If you want us on a call, we join as part of your team.</p>

No client contact

<p>Staging links on your domain, your email signatures and your name in the site credits.</p>

Your brand on everything

<p>Code, designs and logins sit in your accounts from the first day.</p>

Files in your accounts

<p>We never show your clients’ work or name them, even in private sales calls.</p>

No portfolio use

<p>The same project lead and developers every month, so nothing needs explaining twice.</p>

The same team

How we stay invisible

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Results for a similar client</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A branding agency, and its first year with a web partner.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Monthly fee</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three blocks of hours. We recommend 80 hours a month.</p>

40 hours

80 hours

120 hours

<p>Fees are in USD, exclude tax and are invoiced monthly in advance. Unused hours carry over for one month. This proposal is valid until {{VALID_UNTIL}}.</p>

Monthly fee

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Common questions</h2>

Questions

<h2 style="font-family:var(--proposal-font-heading);font-size:clamp(28px,4.2cqw,44px);line-height:1.14;font-weight:700">Next steps</h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

White-Label Agency Delivery Proposal - Preview