Mosaic publishing / red, yellow, blue and green

A WordPress website proposal for a service business whose site only a freelancer can edit and whose forms lose enquiries. It covers load times and what is broken today, a ten-week plan, what is included, the team, a similar client’s results and three one-time plans with extras.

WordPress Website Proposal

Overview

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Thank you for the walkthrough</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">You want a website your office team can update, and quote requests that always reach someone.</p>

<p>Hello {{CLIENT_NAME}},</p>
<p>Thank you for showing us your website and your enquiry inbox last week. Today only one freelancer can change a page, the theme has not been updated since 2018, and 31 plugins slow every page down. Two of your five forms send to an inbox nobody checks, and you think about 15 quote requests went unanswered last quarter.</p>
<p>We recommend a new WordPress site on a block theme: eight page templates, 11 plugins, and forms that send every request to your office manager and your CRM. Your team will add projects and edit pages without calling anyone.</p>
<p><strong>{{SELLER_NAME}}</strong><br>Project lead, {{SELLER_COMPANY}}</p>

Home, services, projects, contact and more

You, your office manager and your coordinator

Introduction

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Where your website stands today</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">What we found in the site, your analytics and your enquiry inbox.</p>

Mobile load time by page, in seconds

<p>Every change goes through a freelancer and takes about a week, so the site still lists a service you stopped in 2023.</p>

Only one person can edit

<p>Two of five forms send to an old inbox. About 15 requests went unanswered last quarter.</p>

Quote requests go missing

<p>31 plugins, nine of them out of date, slow every page and each one is a security risk.</p>

Too many plugins

<p>The gallery puts 140 photos on one page, so it takes eight seconds to open on a phone.</p>

Your best work is hard to see

Your website today

<h2 style="font-family:var(--proposal-font-accent);font-weight:500;line-height:1.14"><span style="font-size:clamp(30px,4.2cqw,52px)">We recommend a new site on a block theme, built so your team can publish without help.</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">We keep your domain, your best pages and your Google rankings, and replace what slows you down.</p>

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Ten weeks from kickoff to launch</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Work starts on {{START_DATE}}. You approve each stage before the next one begins.</p>

<p>We map every page, decide what to keep and agree the eight templates with you.</p>

Plan the content

<p>The home page and one page of each type, in your colours and fonts, with two rounds of changes.</p>

Design

<p>We build the templates, move your content, connect the forms and set up redirects.</p>

Build

<p>Two training sessions, final checks on phones and browsers, and the switch to your domain.</p>

Train and launch

Our recommendation

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">What is included</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Everything in the recommended plan, Growth.</p>

<p>Eight page templates: home, service, service area, project, gallery, about, contact and blog post.</p><ul><li>Up to 12 pages built and filled with your content</li><li>Your current text moved across and lightly edited</li><li>Images resized so pages stay fast on phones</li></ul>

Pages

<p>The WordPress block editor with blocks made for your site: project cards, before and after photos, client quotes and quote buttons.</p><ul><li>Three editor accounts with the right permissions</li><li>Two recorded training sessions of 60 minutes</li><li>A short editing guide written for your site</li></ul>

Editing

<p>A quote request form and a contact form. Every entry goes to your office manager by email and is saved in your CRM.</p><ul><li>Spam filtering without puzzles for visitors</li><li>Email sent through a mail service and tested</li><li>A thank-you page you can track in Google Analytics</li></ul>

Forms

<ul><li>11 plugins in place of 31, all up to date</li><li>Daily backups kept for 30 days, with one restore tested</li><li>Image compression and page caching</li><li>Mobile pages loading in under 2.5 seconds</li></ul>

Speed and security

<ul><li>A redirect from every old address to its new page</li><li>Google Search Console and Analytics checked after the switch</li><li>30 days of fixes after launch</li></ul>

Launch

<p><strong>Not included:</strong> new copy for every page, photography, hosting, and paid plugin licences after the first year. Copy and photography are available as extras below, and we can recommend a host if you want to move.</p>

What is included

<p><strong style="font-size:1.15em">{{SELLER_NAME}}</strong><br>Project lead, {{SELLER_COMPANY}}</p>
<p>More than forty WordPress sites built since 2019 for clinics, trades businesses and professional firms. You will work with:</p>
<ul><li>A designer for the page templates</li><li>A WordPress developer for the build, forms and redirects</li><li>{{SELLER_NAME}} for the plan, training and launch</li></ul>

Who you will work with

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Results for a similar client</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">A physiotherapy clinic group, and what changed after launch.</p>

Results for a similar client

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Plans and fees</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">Three plans. We recommend Growth.</p>

Essentials

Growth

Plus a project gallery you can filter and copy for your service pages.

Growth plus

<p>Fees are in USD and exclude tax. Hosting, domain and paid plugin licences are paid by you directly. This proposal is valid until {{VALID_UNTIL}}.</p>

Plans and fees

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Common questions</span></h2>

Questions

<h2 style="font-family:var(--proposal-font-heading);line-height:1.16;font-weight:600"><span style="font-size:clamp(28px,4.6cqw,52px)">Next steps</span></h2><p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5">How we start.</p>

WordPress Website Proposal - Preview