WordPress Website Proposal
WordPress website proposal with a ten-week plan, editor training and three one-time plans.
Free for 14 days. No card required.
Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
A WordPress website proposal sets out the theme and content structure, the pages, forms and CMS setup, and how the site will be backed up, updated and handed over. This template is for web designers and agencies building on WordPress, and helps the client decide whether to approve a fixed project with a clear maintenance path after launch.
Who this template is for
Use it for a new WordPress site or a rebuild where the client’s team will publish content themselves. It suits fixed-scope projects that end with a documented handover rather than open-ended development.
What each section covers
- A website your team can publish
- Where the client is today, why the project matters now, the outcome to work towards, and a scorecard with baselines and targets.
- Pages, content and CMS
- Three scope cards: theme and content architecture, configured pages, forms and CMS, and a backup, update and handover guide. A boundary note excludes unlicensed plugins and indefinite maintenance.
- Design, configure and hand over
- A three-step process from agreeing the foundation to acceptance and handover.
- Build and publishing dates
- A three-phase timeline with review gates and the inputs you need from the client.
- Relevant website experience and Launch and publishing checks
- Comparable work, then how each deliverable is accepted, including tests of plugins, forms, user roles and restoring from backup.
- Website investment, Content owners and site responsibilities, Approve the publishing brief
- The project fee, change handling, what happens after delivery, who is responsible for what, and the approval route.
How to price a WordPress website
The template prices the build as a one-time project fee, split across the three scope items and invoiced on approval. Hosting, platform subscriptions, paid plugins and asset licences are excluded.
Many builders also offer ongoing maintenance as a separate monthly plan. Keeping it out of the build fee makes clear that updates after handover are a new agreement, not an open promise.
Before you send it
- List paid plugins and themes
- Name any licences the site needs and confirm they will be bought in the client’s name.
- Set the handover point
- Say what the handover guide covers and when your responsibility for updates ends.
- Agree content deadlines
- Fill in the dependencies note so late content does not stall the timeline.
- Fill the placeholders
- Replace the scorecard, experience and scope-limit placeholders with real details.
What’s in the WordPress Website Proposal
10 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want a website your office team can update, and quote requests that always reach someone.
Your website today
What we found in the site, your analytics and your enquiry inbox.
Our recommendation
We keep your domain, your best pages and your Google rankings, and replace what slows you down.
What is included
Everything in the recommended plan, Growth.
Who you will work with
More than forty WordPress sites built since 2019 for clinics, trades businesses and professional firms.
Results for a similar client
A physiotherapy clinic group, and what changed after launch.
Covers: The client, The work, The result
Plans and fees
Plus a project gallery you can filter and copy for your service pages.
Questions
We keep your domain, set a redirect from every old address to its new page and check Search Console after launch.
Next steps
Pick a plan and any extras, then accept on this page.
Frequently Asked Questions
What should a WordPress website proposal include?
The site structure and pages, theme approach, forms and CMS setup, plugins and licences, a timeline with review points, acceptance checks, the fee and exclusions, and how backups, updates and handover will work.
Is hosting included in a WordPress website quote?
Not in this template. Hosting, platform subscriptions and paid plugins are excluded, and are best held in the client’s own accounts so they keep control of the site.
Does a WordPress build include ongoing maintenance?
This template ends with a backup, update and handover guide and excludes indefinite maintenance. If the client wants ongoing care, offer it as a separate monthly agreement.
How do I handle extra pages or changes mid-project?
Use the change handling section. Describe the change, quote its cost and time impact, and get approval before starting, so the original price and timeline stay meaningful.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.