Coral & Midnight / Social media marketing

A social media marketing proposal for a monthly retainer: a channel review, four content pillars, monthly content, a posting plan chart, community management and approvals, reporting, the team, three monthly plans and common questions.

Social Media Marketing Proposal

<h1 style="line-height:1.06"><span style="font-size:clamp(40px,5.4cqw,72px);font-weight:700;letter-spacing:-.015em">Social Media Marketing Proposal</span></h1>

<p style="font-family:var(--proposal-font-accent);font-size:clamp(20px,2.1cqw,23px);line-height:1.55">A monthly plan to grow {{BRAND_NAME}} on Instagram, TikTok and LinkedIn: strategy, content, community and reporting.</p>

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Thank you for the brief</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Hello {{CLIENT_NAME}},</p>
<p>Thank you for sharing where {{BRAND_NAME}} is on social today. You post regularly, but reach has flattened, the content does not feel like one brand across channels, and it is hard to show what social adds to sales.</p>
<p>This proposal sets out a monthly service from {{START_DATE}}: a clear strategy, content built around four pillars, community management and a monthly report tied to the numbers your team already tracks.</p>

<p style="font-family:var(--proposal-font-accent);font-size:clamp(20px,2.1cqw,23px)">{{SELLER_NAME}}</p><p>Social lead, {{SELLER_COMPANY}}<br>{{SELLER_EMAIL}}</p>

Introduction

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Your channels today</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">A short review of your last 90 days of posts. We check these figures with your account data in week one.</p>

Where you are today

<h2 style="font-family:var(--proposal-font-accent);font-weight:400;line-height:1.18"><span style="font-size:clamp(30px,4.2cqw,54px)">Every post fits one of four content pillars.</span></h2>

<p>Short videos of real customers and staff using the product.</p>

In use

<p>How products are made, packed and improved.</p>

Behind the scenes

<p>Practical tips your audience saves and shares.</p>

How to

<p>Reposts, replies and customer stories, with permission.</p>

Community

Content pillars

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">What you get each month</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Content is planned a month ahead and shared for your approval in one calendar.</p>

12 Instagram Reels and 8 carousels

12 TikTok videos

8 LinkedIn posts, including 4 founder posts

Stories on posting days

One half-day content shoot a month

Paid ad spend

Monthly content

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Posts per month, by channel</span></h2>

Posting plan

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Community management and approvals</span></h2>

<p>Comments and messages answered on weekdays, 9 am to 6 pm, within four working hours.</p>

Replies

<p>Complaints and press questions go to your named contact within one hour, with a suggested reply.</p>

Escalation

<p>You approve the monthly calendar in one review. Nothing is posted without approval.</p>

Approvals

<p>Replies follow a short voice guide we agree with you in the first week.</p>

Tone of voice

Community and approvals

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">How we report</span></h2>

<p>Each month you get a short report and a 30-minute call: what worked, what did not, and what changes next month.</p>

Reporting

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Who works on your account</span></h2>

<p>Owns the strategy and the monthly review. Your main contact.</p>

Social lead

<p>Shoots and edits video and photography, and runs the monthly shoot.</p>

Content creator

<p>Writes captions, replies to comments and messages, and flags issues.</p>

Community manager

Your team

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Results for a similar brand</span></h2>

Client results

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Monthly plans</span></h2>

<p>Prices are in USD per month and exclude tax and ad spend. Choose a plan and any extras on this page; you can move up or down with 30 days’ notice.</p>

Starter

Growth

Growth plus paid

<p>Yearly billing saves 10%. This proposal is valid until {{VALID_UNTIL}}.</p>

Pricing

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Common questions</span></h2>

<p>No. Platforms change their algorithms and results depend on your product and budget. We commit to the content, the response times and honest monthly reporting.</p>

Can you guarantee follower growth or sales?

<p>You do. We work through access you grant, and all content we create for you is yours to keep.</p>

Who owns the accounts and content?

<p>One calendar review a month, usually 30 minutes. Urgent posts can be approved by message.</p>

How long do approvals take?

<p>No. Ad spend is paid directly to the platforms on your card. The Growth plus paid plan covers setting up and managing the ads.</p>

Is ad spend included?

<p>The first month sets up the strategy, shoot and calendar. Most brands see a clearer, more consistent feed within six to eight weeks; growth figures take longer.</p>

How soon will we see a difference?

Questions

<h2 style="line-height:1.14"><span style="font-size:clamp(32px,3.8cqw,46px);font-weight:700;letter-spacing:-.01em">Next steps</span></h2>

<p style="font-size:clamp(20px,2.1cqw,23px);line-height:1.5;color:var(--proposal-heading)">Work can start on {{START_DATE}}.</p>

<p>Accept the proposal with your plan. We send the first month’s invoice.</p>

Choose a plan

<p>We agree goals, brand guidelines and approvals, and get access to your accounts.</p>

Onboarding call

<p>Within two weeks, you review your first month of content.</p>

First calendar

<p>Questions? Contact <strong>{{SELLER_NAME}}</strong> at {{SELLER_COMPANY}}<br>{{SELLER_EMAIL}}</p>

Social Media Marketing Proposal - Preview