Social Media Marketing Proposal Template

Proposal Outline

Executive Summary

Objectives

Scope of Services

Workflow & Collaboration

Success Metrics (KPIs)

Timeline

Case Highlights

About This Template

The Social Media Marketing Proposal Template helps agencies and consultants win clients by clearly packaging strategy, content, community management, and reporting. It’s built to show outcomes, not just activities—so prospects see how your work drives reach, engagement, traffic, and revenue.

Executive Summary aligned to business goals and brand lift
Objectives checklist for reach, engagement, traffic, and conversion
Scope of Services across strategy, creative, channel management, growth, and analytics
Workflow & collaboration plan with approvals and cadence
Success metrics (KPIs) that tie to ROI and pipeline impact
Case Highlights to build credibility across industries
Timeline from discovery to optimization for fast launch

Customize platforms, posting cadence, and SLAs to fit your client’s budget and priorities, then export or present directly from Propovo.

Frequently Asked Questions

Is this social media marketing template suitable for different project types?

Yes. This template can be adapted for both ongoing retainers and one-off projects. Customize the pricing and deliverables sections to match your specific project needs.

How long should the proposal be?

Most successful proposals are 5–7 sections long. Keep each section concise and focused on outcomes and value delivery to maintain client engagement.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.