Propovo
Marketing Proposals

Social Media Marketing Proposal Template

Channels, content, community and reporting in one monthly plan.

Make this template yours

A clear structure

A starting point for the scope, pricing and next steps you want to share

Ready to edit

Keep useful sections and replace the content with your client details

Your brand

Choose the colors, fonts and imagery that fit your business

About this template

A social media marketing proposal for a monthly retainer: a channel review, four content pillars, monthly content, a posting plan chart, community management and approvals, reporting, the team, three monthly plans and common questions.

What’s in the Social Media Marketing Proposal

12 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.

  1. Introduction

  2. Where you are today

    A short review of your last 90 days of posts. We check these figures with your account data in week one.

  3. Content pillars

    Short videos of real customers and staff using the product.

  4. Monthly content

    Content is planned a month ahead and shared for your approval in one calendar.

  5. Posting plan

    Volume is weighted toward short video, where your audience spends most time. We review the mix every month against what performs and move effort to the channels that work.

  6. Community and approvals

    Comments and messages answered on weekdays, 9 am to 6 pm, within four working hours.

  7. Reporting

    Each month you get a short report and a 30-minute call: what worked, what did not, and what changes next month.

  8. Your team

    Owns the strategy and the monthly review. Your main contact.

  9. Client results

    Covers: The client, The result

  10. Pricing

    Prices are in USD per month and exclude tax and ad spend. Choose a plan and any extras on this page; you can move up or down with 30 days’ notice.

  11. Questions

    You do. We work through access you grant, and all content we create for you is yours to keep.

  12. Next steps

    Accept the proposal with your plan. We send the first month’s invoice.

Frequently Asked Questions

What should I change before sharing?

Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.

What should I include?

Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.

How do I use this template?

Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.

Ready to make it yours?

Add your scope, pricing and brand. Preview the client experience before sharing.

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