Propovo vs Better Proposals
Both Propovo and Better Proposals are built for freelancers and solopreneurs — not enterprise vs startup. Better Proposals has been around longer and offers in-proposal payment collection. Propovo leans into AI, deeper proposal analytics, interactive client-facing proposals with comments, and simpler pricing with no proposal limits on any plan. Both integrate with HubSpot, Pipedrive, and Zapier. This comparison breaks down the real differences so you can choose what fits.
Updated January 2026
Quick Verdict
Both tools are designed for freelancers and small teams. Both offer HubSpot, Pipedrive, and Zapier integrations. Better Proposals adds in-proposal payment collection. Propovo offers more AI capabilities, deeper proposal analytics, interactive client-facing proposals with comments, and a simpler pricing structure with no proposal limits on any plan.
Choose Propovo if…
- You want AI to help write and refine proposals
- You send more than 10 proposals a month
- You want client comments and feedback on proposals
- You prefer one plan with everything included
Choose Better Proposals if…
- You need to collect payments (Stripe/PayPal) inside proposals
- You need in-proposal payment collection (Stripe/PayPal)
- You send fewer than 10 proposals monthly
- You want a lower entry price ($19/mo Starter)
Pricing Comparison
Propovo
- Unlimited proposals
- Unlimited AI writing
- E-signatures, tracking, branding
- All features on one plan
Better Proposals
Per-user pricing; proposal limits vary by tier. Annual pricing available.
Better Proposals caps your proposal count on the lower plans. If you're sending more than 10 proposals a month, you need their Premium ($29) or Enterprise ($49) plan. Propovo gives unlimited proposals on every plan.
For a solo freelancer sending 15+ proposals/mo: Better Proposals Premium $29 vs Propovo $20/mo ($15/mo yearly) — close in price, but Propovo includes AI and no caps.
Feature Comparison
* Better Proposals: Client comments (inline) available on Enterprise only. Custom domain on Premium+. Propovo: 7-day free trial. Better Proposals: 14-day trial.
Where Propovo Wins
AI-powered writing
Full AI proposal generation, section rewriting, and smart suggestions. Better Proposals has no AI features. If you want to draft and refine proposals faster, Propovo is the only option of the two.
No proposal limits
Send as many proposals as you want on any plan. No artificial caps. Better Proposals restricts you to 10 (Starter) or 50 (Premium) per month unless you upgrade to Enterprise ($49/user).
Client collaboration
Real-time comments and feedback directly on the proposal. Clients can ask questions and leave notes without leaving the document. Better Proposals reserves inline commenting for Enterprise only.
Modern interface
Built in 2024–2025 with modern design patterns. Clean, fast, intuitive. Better Proposals is mature and functional, but Propovo offers a fresher experience.
The analytics advantage no other tool offers
This is where Propovo genuinely stands apart.
Section-level engagement
Know exactly which sections of your proposal clients spend time on. See if they lingered on pricing, skipped your case studies, or re-read your approach section three times. Other tools tell you "opened" — Propovo tells you what they cared about.
Return visit tracking
A client who opens your proposal once might be browsing. A client who comes back 4 times in 3 days is ready to sign. Propovo tracks every visit, so you know the difference — and can time your follow-up perfectly.
Time-on-page insights
Not just "viewed for 2 minutes" but detailed time breakdowns across each section. If they spent 45 seconds on pricing and 3 minutes on scope, you know exactly what to address in your follow-up call.
Real-time notifications
Get notified the moment a client opens your proposal. Not an hour later, not in a daily digest — right now. Strike while the iron is hot.
Most proposal tools offer basic "opened/not opened" tracking. Propovo gives you the depth of analytics you'd expect from a dedicated analytics platform — built right into your proposal workflow.
Where Better Proposals Wins
We're not here to pretend Propovo is better at everything. Here's where Better Proposals has the edge:
Established ecosystem
Longer track record, more templates available, and a public API for custom integrations. Better Proposals has been around longer and has a mature ecosystem.
Payment collection
Accept Stripe/PayPal payments directly from proposals. Useful for deposits or milestone payments. Propovo doesn't offer this yet — it's on our roadmap.
Payment collection
Accept Stripe and PayPal payments directly inside proposals. Clients can sign and pay in one step. Propovo doesn't currently offer in-proposal payment collection — it's on the roadmap.
Lower entry point
Starter plan at $19/mo if you send fewer than 10 proposals monthly. Propovo is $20/mo ($15/mo yearly) — no cheaper tier if you're just getting started.
Who Should Switch?
Freelancers hitting proposal limits
You're on Better Proposals Starter or Premium and hitting the 10 or 50 proposal cap. Propovo gives unlimited proposals plus AI for $20/mo ($15/mo billed yearly).
Clients who want to collaborate
You send proposals and clients reply via email with questions. Propovo lets them comment directly on the proposal — no back-and-forth outside the doc.
AI-first proposal writers
You want AI to draft, refine, and tailor proposals. Better Proposals has none. Propovo is built with AI at the core.
Frequently Asked Questions
Is Better Proposals cheaper than Propovo?
It depends. Better Proposals Starter ($19/user/mo) is cheaper if you send fewer than 10 proposals per month. But it caps you at 10 proposals. To send 15+ proposals monthly, you need Premium ($29) or Enterprise ($49). Propovo charges $20/mo flat ($15/mo when billed yearly) for unlimited proposals and AI on all plans. For most freelancers sending 15+ proposals, the cost is comparable — Propovo $20/mo ($15/mo yearly) vs Better Proposals Premium $29 — but Propovo includes AI and no caps. (Annual pricing available on Better Proposals.)
Does Propovo have payment collection like Better Proposals?
Not yet. Better Proposals lets you accept Stripe/PayPal payments directly from proposals, which is useful for deposits or milestone payments. Propovo is focused on proposal creation, client feedback, and signatures — payment collection is on our roadmap. If you need to collect payments inside the proposal itself today, Better Proposals has the edge.
Which tool has better templates?
Better Proposals has been around longer and has a larger template library. Propovo has a solid set of templates and a content library to build reusable sections. Both support custom branding and white-labeling. If you rely heavily on industry-specific templates, Better Proposals may have more variety. If you prefer AI-assisted writing to tailor proposals quickly, Propovo is stronger.
Can I import from Better Proposals?
Propovo does not currently offer a direct import from Better Proposals. You can recreate your best proposals using our templates, content library, and AI writing. Most users find it faster than expected. If you have many complex proposals, we recommend starting with your top 3–5 and building from there.
Which is better for agencies?
Both work for small agencies. Both integrate with HubSpot, Pipedrive, and Zapier. Better Proposals adds payment collection (Stripe/PayPal) directly inside proposals. Propovo offers unlimited proposals on all plans, AI writing, real-time client comments, Slack notifications, and deeper analytics. For agencies that send lots of proposals and want AI + collaboration + in-depth tracking, Propovo fits well. For agencies that need in-proposal payments, Better Proposals has that edge.
Does Better Proposals have AI?
No. Better Proposals does not offer AI proposal writing or AI-assisted features. Propovo includes unlimited AI writing, section rewriting, and smart suggestions built into the editor. If AI-assisted proposal creation matters to you, Propovo is the only option of the two.
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Product Marketing, Propovo
Muskan leads product marketing at Propovo, where she works closely with agencies and freelancers to understand how they win clients. With a background in digital marketing strategy, she translates real-world agency challenges into actionable content and product improvements.