Propovo vs Proposify
Proposify is a well-known name in proposal software — but it’s gotten more expensive, removed its lower-tier plans, and some teams find it overly complex for their needs. If you’re wondering whether there’s a simpler alternative that still delivers beautiful proposals and real-time tracking, this comparison is for you.
Updated January 2026
Quick Verdict
Proposify is built for mid-market sales teams that need manager approvals, content locking, and pipeline visibility. Propovo is built for freelancers, consultants, and small agencies that want to create beautiful proposals fast — without the enterprise overhead.
Choose Propovo if…
- You prioritize speed and simplicity over governance
- You want straightforward pricing without per-seat sticker shock
- You need client comments and a great client-facing experience
- You’re a team of 1–20 people
Choose Proposify if…
- You need manager approvals before proposals go out
- You need content locking and brand governance
- You need Salesforce sync or API access
- You need pipeline-level analytics and team dashboards
Pricing Comparison
Propovo
- Unlimited proposals
- Unlimited AI writing
- E-signatures
- Tracking & analytics
- Custom branding
- PDF export
- Client comments
Proposify
Per-user pricing; Free plan is restrictive for most teams
A 3-person agency on Proposify’s Team plan pays ~$147/mo. On Propovo, the same team pays ~$60/mo (~$45/mo yearly) with more AI features included.
Feature Comparison
* Proposify content locking and manager approvals require Team plan or higher. Free plan limited to 5 active proposals. Propovo AI is unlimited on Ultimate; Proposify AI is limited by plan. Free trial: Propovo 7 days; Proposify 14 days.
Where Propovo Wins
Cost
Straightforward pricing without per-seat sticker shock. One plan, everything included. A 3-person team saves ~$87/mo compared to Proposify’s Team plan — and gets unlimited AI credits thrown in.
AI-first approach
AI writing and rewriting built into every workflow, unlimited AI credits on Ultimate. Proposify has AI too, but it’s more limited and often gated by plan. Propovo treats AI as core to the product, not an add-on.
Speed
Simpler UI, less enterprise overhead, proposals out the door faster. No content locking or approval workflows to navigate if you don’t need them. Built for teams that move quickly.
Client experience
Comments, interactive pricing, real-time engagement — designed for the client, not just the sender. Proposify doesn’t offer client comments. Propovo does. That means clients can ask questions and give feedback directly in the proposal.
The analytics advantage no other tool offers
This is where Propovo genuinely stands apart.
Section-level engagement
Know exactly which sections of your proposal clients spend time on. See if they lingered on pricing, skipped your case studies, or re-read your approach section three times. Other tools tell you "opened" — Propovo tells you what they cared about.
Return visit tracking
A client who opens your proposal once might be browsing. A client who comes back 4 times in 3 days is ready to sign. Propovo tracks every visit, so you know the difference — and can time your follow-up perfectly.
Time-on-page insights
Not just "viewed for 2 minutes" but detailed time breakdowns across each section. If they spent 45 seconds on pricing and 3 minutes on scope, you know exactly what to address in your follow-up call.
Real-time notifications
Get notified the moment a client opens your proposal. Not an hour later, not in a daily digest — right now. Strike while the iron is hot.
Most proposal tools offer basic "opened/not opened" tracking. Propovo gives you the depth of analytics you'd expect from a dedicated analytics platform — built right into your proposal workflow.
Where Proposify Wins
We’re not here to pretend Propovo is better at everything. Here’s where Proposify has the edge:
Sales team controls
Content locking, manager approvals, pipeline metrics. If you need to lock templates so reps can’t go off-brand, or require manager sign-off before proposals go out, Proposify is built for that.
Salesforce & API access
Both tools connect to HubSpot and Pipedrive. But Proposify also offers Salesforce integration and a public API for custom workflows. If your team runs on Salesforce or needs to build custom integrations, Proposify has the edge.
Brand governance
Lock templates so reps can’t go off-brand. Control what gets sent. Proposify gives managers visibility and control over proposal content. Propovo assumes trust and simplicity.
Reporting for managers
Pipeline-level analytics, team performance dashboards. If you’re managing a sales team and need to see who’s sending what, what’s converting, and where deals are stuck, Proposify has the reporting.
Who Should Switch?
Freelancers paying for features they don’t use
You’re on Proposify’s Team plan for $49/mo but you don’t need manager approvals or content locking. You just need a great proposal that closes. Propovo gives you that for $20/mo ($15/mo billed yearly).
Agencies that need speed over governance
Your team sends 20–50 proposals a month. You need tracking, branding, and e-signatures — not approval workflows or pipeline dashboards. Propovo gets proposals out faster with less overhead.
Consultants who want beautiful client-facing proposals
You want proposals that look premium and close fast. Interactive web proposals with real-time engagement, client comments, and a polished experience. Propovo is built for that.
Frequently Asked Questions
Is Proposify better for larger teams?
Yes, if you need manager approvals, content locking, and pipeline visibility. Proposify is built for mid-market sales teams with approval workflows and brand governance. Propovo is better for freelancers, consultants, and small agencies (2–20 people) that prioritize speed and simplicity over governance controls.
Can I migrate templates from Proposify?
Propovo uses a different structure optimized for web-based proposals. You can recreate your best Proposify proposals in Propovo using our templates and AI writing assistant — most users find it faster than they expected. Our team can help with migration if you have complex templates.
Does Propovo offer the same integrations?
Propovo integrates with HubSpot, Pipedrive, Slack, Zapier, n8n, and Make — covering the most common CRM and automation workflows. Proposify also connects to HubSpot and Pipedrive, plus Salesforce. If your workflow depends specifically on Salesforce or you need API access for custom integrations, Proposify has a slight edge. For most small teams, Propovo covers what you need.
Which tool has better proposal analytics?
Both offer real-time engagement tracking — you can see when a client opens your proposal, which sections they view, and how long they spend. Propovo includes this on all plans. Proposify offers detailed analytics on Team tier and above. Propovo also has client comments built in, which Proposify lacks.
What if I need manager approvals?
Proposify has you covered. Manager approvals and content locking are core features on their Team plan. Propovo doesn’t offer approval workflows — it’s built for teams where reps send proposals directly to clients. If you need sign-off before proposals go out, Proposify is the right choice.
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Product Marketing, Propovo
Muskan leads product marketing at Propovo, where she works closely with agencies and freelancers to understand how they win clients. With a background in digital marketing strategy, she translates real-world agency challenges into actionable content and product improvements.