A visual first impression
Lead with relevant brand work, campaign images or design examples.
Let the proposal show your eye for design.
Create your first proposal
Lead with relevant brand work, campaign images or design examples.
Set out assets, formats, usage rights and revision rounds.
Use your logo, colours and typography throughout the proposal.
Give clients a place to discuss the scope before signing.
Bring the audience, brand direction and required assets.
Clarify formats, rights, revisions and client inputs.
Add selected work, your approach and the commercial terms.
Resolve questions, collect acceptance and share the next step.