Marketing proposal templates
A marketing proposal sets out the client’s goal, the channels you recommend, what you will deliver each month, how you will report and what it costs. These templates are organised by service so you can start from the one closest to your offer and adapt it to the client.
See the templatesSearch
SEO Growth Retainer
Monthly SEO with technical work, content and reporting.
Local SEO and Business Profiles
Local search for businesses with one or more locations.
Technical SEO Audit
A fixed-scope audit with prioritised fixes.
Paid Search and Google Ads
Search campaigns with your fee kept separate from media spend.
AI Search Visibility Audit
How a brand appears in AI answers, with recommendations.
Social and content
Social Media Management
Monthly organic social: calendar, posting, replies and reporting.
Paid Social and Meta Ads
Facebook and Instagram campaigns with ad spend shown separately.
Content Marketing Retainer
Monthly articles with an editorial process.
Short-Form Video Retainer
A monthly run of Reels, TikToks and Shorts.
Influencer Campaign Management
Creator shortlists, briefs, approvals and reporting.
LinkedIn Thought Leadership
Founder and executive content on LinkedIn.
Lifecycle, demand and strategy
Email Lifecycle and CRM Marketing
Lifecycle programmes, automations and campaigns.
Klaviyo Email and SMS
Ecommerce email and SMS flows and campaigns.
B2B Lead Generation
Outbound and inbound programmes for B2B pipelines.
Account-Based Marketing
Campaigns built around a named list of target accounts.
Conversion Rate Optimisation
Research, testing and reporting on key pages.
Marketing Analytics and Attribution
Tracking, attribution and reporting set-up.
Fractional CMO
Part-time marketing leadership across channels.
Go-to-Market Launch
Positioning, launch plan and launch support.
How to choose and adapt a template
Start from the service, not the industry
Pick the template that matches what you will deliver, then add the client’s industry context in the summary and findings.
Keep fees and media apart
Show your fee, the client’s media budget and any tools as separate lines.
Commit to work, not outcomes
State deliverables, timings and reporting. Describe results as goals.
Frequently asked questions
What should a marketing proposal include?
A summary, what you found about the client’s current marketing, the channels you recommend and why, the scope and exclusions, a timeline, your fees with media costs shown separately, how results will be reported, and how to accept.
Are these marketing proposal templates free?
You can preview every template without an account. Editing and sending one needs a Propovo account, and the trial is free for 14 days with no card required.
Can I combine two templates for one client?
Yes. Start from the template for the main service and copy in the scope and pricing sections you need from another, so the client still reads one proposal.
Start from a template.
Preview any template, then customise it with your client’s details. The trial is free for 14 days.