Local SEO and Business Profiles Proposal
Keep every location accurate on Google so nearby customers can find you, call and visit.
Free for 14 days. No card required.
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A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
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About this template
This local SEO proposal template sells monthly management of business profiles, listings, reviews and location pages for multi-location businesses. It is for SEO agencies and consultants asking a client to choose one of three plans based on location count, with a clear first 90 days and no promise of map rankings.
Who this template is for
Use it for clients with several branches, clinics, shops or service areas whose profiles have drifted: wrong hours, duplicate listings and reviews without replies. It suits ongoing retainers rather than one-off clean-ups, and it keeps every profile in the client’s name.
What each section covers
- Introduction and What you will see
- A letter on how customers search for locations, and a line chart of calls and direction requests. The chart is sample data, so replace or remove it.
- Your situation and Our recommendation
- Three cards on mismatched details, unanswered reviews and no cross-location view, then the recommended plan with its main numbers.
- What we will do
- Five parts: profiles, listings, reviews, location pages and reporting.
- What is included and The first 90 days
- Inclusions, exclusions such as ranking guarantees and buying reviews, a responsibilities table, and a three-phase plan from audit to regular management.
- Client results, Your team, Questions, Pricing and Next steps
- A case study and testimonial, three roles, seven questions on guarantees, reviews, ownership and cancelling, a three-plan comparison table, and three steps to start.
How to price a local SEO proposal
The template uses three monthly plans set by the number of locations, with a yearly option at a lower rate. Location count is a fair way to price because work grows with every profile, listing and review queue.
Set a minimum term long enough to finish the audit and corrections, then move to month to month with notice. List what is not in the fee, such as ad spend, paid directory fees and photography, so the client can budget for them.
Before you send it
- Count the locations
- Confirm the real number, including closed or duplicate ones you will need to clean up.
- Check profile access
- Find out who controls each profile now. Recovering access can take time.
- Agree review rules
- Decide who approves replies and how negative reviews are flagged.
- Replace the sample chart
- Use the client’s own profile data or remove the chart. Never present sample figures as a forecast.
What’s in the Local SEO and Business Profiles Proposal
12 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Introduction
This proposal sets out what you get each month for every location, how you approve changes and review replies, what each plan costs and how you will see the calls and visits that come from Google.
What you will see
These are the actions that bring customers to your door, and Google reports them for each of your locations.
Your situation
Here is your situation as you described it. If anything has changed, let us know.
Our recommendation
The Multi-location plan manages the Google Business Profiles and directory listings for up to 10 of your locations each month.
What we will do
The work has five parts. Each one is done for every location on your plan.
Covers: Google Business Profiles, Directory and map listings, Review replies you approve, A page for each location, One report for all locations
Client results
A plumbing company with six branches, and what changed in four months.
Covers: The client, The result
What is included
Everything the monthly fee covers, and what it does not.
The first 90 days
We check every location, profile and listing, confirm ownership and agree the correct details with you.
Your team
Runs the audit and the monthly review, sets priorities across locations and is your day-to-day contact.
Questions
You do. We draft each reply and send it to you. If you prefer, you can set rules, for example that we post replies to five-star reviews directly and send everything else to you first.
Pricing
Three plans with the same work. We recommend Multi-location. Choose a plan and any extras on this page.
Covers: Every plan includes, Not included
Next steps
Choose the plan that fits your number of locations on this page, or reply to this email.
Frequently Asked Questions
What should a local SEO proposal include?
A location audit, profile and listing management, review responses, location pages, reporting, what the client provides, a plan for the first 90 days, exclusions, contract terms and pricing tied to the number of locations.
Can you guarantee map pack rankings?
No. Search engines decide rankings, and no agency controls them. This template states that map and search positions are not guaranteed. Promise the work you will do and how you will report on it.
How should local SEO be priced for multiple locations?
Per-location tiers are common because effort scales with each profile and listing. This template uses three monthly plans by location count, a minimum term, and separate quotes beyond the largest plan.
Do you write or buy reviews for clients?
You should not, and this template excludes writing, buying or filtering reviews. It covers drafting replies for the client to approve and giving them a simple way to ask real customers for reviews.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.