Business strategy and business case templates
Use these documents to work through a decision with a client or your own team: where things stand, the options, what each one costs and what you recommend. Each template has a clear structure you can fill in and share as a link.
See the templatesAnalysis
SWOT Analysis
Strengths, weaknesses, opportunities and threats.
Competitive Analysis
How competitors compare and where the openings are.
Gap Analysis
Where things are, where they should be and how to close the gap.
Cost–Benefit Analysis
The costs and benefits of an option, side by side.
Plans and cases
Strategic Plan
Goals, priorities and the plan to reach them.
Business Case
The case for an investment, with options and a recommendation.
Business Model Canvas
A business model on one page.
Product Roadmap
What will be built, in what order and why.
How to choose and adapt a template
Start with the decision
Say which decision the document should help someone make.
Show your evidence
Back each point with data or a source, so the recommendation holds up.
End with next steps
Close with the recommendation, owners and dates.
Frequently asked questions
What is a SWOT analysis?
A simple framework that lists an organisation’s internal strengths and weaknesses and the external opportunities and threats it faces, to inform a plan or decision.
What should a business case include?
The problem or opportunity, the options considered, the costs and benefits of each, the risks, a recommendation and how success will be measured.
Are these templates free?
You can preview every template without an account. Editing and sending one needs a Propovo account, and the trial is free for 14 days with no card required.
Start from a template.
Preview any template, then customise it with your client’s details. The trial is free for 14 days.