Brand Strategy and Positioning Proposal
Brand strategy and positioning proposal with buyer interviews, a leadership workshop, an eight-week timeline and three one-time options.
Free for 14 days. No card required.
Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
What’s in the Brand Strategy and Positioning Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want buyers to understand quickly why they should choose you, and your team to describe the company the same way.
Your situation
What we heard from you and from five of your buyers.
How we work
Every later change then follows one decision, instead of three opinions.
What you get
Everything in the recommended option, Positioning and messaging.
Timeline
Interviews, a competitor review and a short survey of your team.
Who you will work with
Eighteen positioning projects since 2021 for professional services firms, software companies and specialist manufacturers.
Results for a similar client
An accounting firm, and what changed in two quarters.
Covers: The client, The work, The result
Options and fees
Three options. We recommend Positioning and messaging.
Questions
Your leadership team for the workshop, and one person who can introduce us to clients and approve drafts within three working days.
Next steps
Pick an option and any extras, then accept on this page.
Frequently Asked Questions
What should I change before sharing?
Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.
What should I include?
Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.
Can I customize sections and branding?
Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.
How do I use this template?
Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.