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Ecommerce Proposals

Ecommerce Retention Program Proposal

Ecommerce retention proposal with customer groups, a second-order plan, subscriptions and three monthly plans.

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About this template

An ecommerce retention proposal for a skincare brand whose first-time buyers rarely order again. It covers the repeat rate by month, customer groups and what each one gets, reminders, second-order offers, subscriptions and perks, the first 90 days, a similar brand’s results and three monthly plans.

What’s in the Ecommerce Retention Program Proposal

11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.

  1. Overview

  2. Introduction

    You want more of your first-time customers to come back, without giving away margin on every second order.

  3. Your customers

    From your Shopify customer data for the last 12 months.

  4. Our recommendation

    In your data, customers who order twice are three times as likely to order a third time, so every later step builds on it.

  5. What is included

    Everything in the recommended plan, Retention programme.

  6. First 90 days

    Cohort analysis, product use times and a review of every message a new customer receives.

  7. Who you will work with

    Retention programmes for 22 beauty, food and household brands on Shopify since 2019.

  8. Results for a similar client

    A haircare brand, and what changed in six months.

    Covers: The client, The work, The result

  9. Monthly fee

    Three plans. We recommend Retention programme.

  10. Questions

    Subscribers get 10% off, which is half your usual code, and they order more often. We report margin per subscriber every month.

  11. Next steps

    Pick a plan and any extras, then accept on this page.

Frequently Asked Questions

What should I change before sharing?

Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.

What should I include?

Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.

Can I customize sections and branding?

Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.

How do I use this template?

Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.

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Add your scope, pricing and brand. Preview the client experience before sharing.

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