Product Photography and Catalog Proposal
Product photography proposal with a shot list, a five-week timeline and three one-time options.
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Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
A product photography proposal sets out the shot list and visual direction, the edited image set, the export formats for each sales channel, and the usage rights the client receives. This template is for photographers and studios shooting products for ecommerce and catalogues, and helps the client approve a fixed shoot with clear acceptance terms.
Who this template is for
Use it for catalogue or ecommerce shoots where the client needs a defined set of edited product images for specific channels. It suits fixed projects with an agreed shot list, review step and rights schedule, rather than open-ended content days.
What each section covers
- Visual brief
- Where the client is today, the outcome to work towards, and a scorecard for approved catalogue assets with baseline and target.
- Shot list
- Three work packages: shot list and visual direction, the edited product image set, and channel-ready exports with a rights schedule, plus a scope boundary note.
- Prepare, photograph, finish
- A three-step process from agreeing the foundation to acceptance and handover, with your rationale.
- Campaign operating brief
- Decisions to confirm, including channels, approval limits and, most relevant here, content approvals and asset rights.
- Shoot and approval dates
- A three-phase timeline with review gates, and the dependencies, reviewer and review window.
- Relevant experience, Image acceptance, Investment, Working together, Next steps
- Comparable shoots, how images are accepted and by whom, the project fee, change handling and the approval route.
How to price product photography
The template uses a one-time project fee, split across the three work packages and invoiced on approval. Photographers also price per image, per product or by shoot day; per-image pricing suits large catalogues, while a project fee suits a defined set.
Whatever model you use, say how new products, changed concepts and reshoots will be quoted, and treat usage rights as part of the price rather than an afterthought.
Before you send it
- Attach the shot list
- Confirm the products, angles and number of final images per product.
- Specify export formats
- List each channel the images are for and the sizes and formats needed.
- Write the rights schedule
- State where the client may use the images, for how long, and whether exclusivity applies.
- Adjust the operating brief
- Some rows, such as spend limits, may not apply to a shoot. Edit or remove them so every row is relevant.
What’s in the Product Photography and Catalog Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want product photos that show your jewellery as it really looks, on your website and on Amazon.
Your product photos
From a review of all 140 product pages on your website.
The shot list
What we photograph for each piece in the recommended option.
What is included
Everything in the recommended option, White background and worn.
Timeline
Shot list, lighting tests on six pieces and a styling board for your approval.
Recent work
Three catalogue shoots from the last year.
Results for a similar client
A jewellery brand, and what changed after the new photos.
Covers: The client, The work, The result
Options and fees
Three one-time options. We recommend White background and worn.
Questions
We shoot with a colour reference card under daylight lamps and compare every edited image with the real piece before it is approved.
Next steps
Pick an option and any extras, then accept on this page.
Frequently Asked Questions
What should a photography proposal include?
The brief and shot list, number and type of final images, editing and retouching scope, delivery formats, a timeline with review points, usage rights, the fee, reshoot terms and what the client must supply.
Should I charge per image or per shoot?
Per-image pricing suits large catalogues where volume varies. A project or day fee suits a defined set. This template uses a project fee split into planning, the edited set and exports with rights.
How do I handle image usage rights in a proposal?
Use a rights schedule listing where the images may appear, for how long and any exclusivity. Agree this before the shoot, because rights affect the price.
What if the client wants reshoots?
Define what counts as a correction and what is a new request. This template quotes new products, changed concepts and additional reshoots separately, which keeps the original scope fair to both sides.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.