Brand Identity Design Proposal
Brand identity proposal with a partner workshop, two creative directions, templates, guidelines and three one-time options.
Free for 14 days. No card required.
Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
A branding proposal sets out how you will develop a client’s visual identity, what files and guidelines they will receive, how long it takes and what it costs. This template is a fixed-scope project, so it helps the client approve the discovery work, creative directions, deliverables and a single project fee before work begins.
Who this template is for
Brand designers, freelance graphic designers and creative studios quoting a new identity or a rebrand for a small or mid-sized business. It covers strategy and visual design together, from a discovery workshop to a logo system and guidelines. Naming, copywriting, photography and full website design are excluded, so quote those separately if the client needs them.
What each section covers
- Project introduction and About the studio
- A short summary of the work, your approach, a client testimonial and a checklist of what the client’s team receives at handover.
- Brand foundation
- A focused workshop and review of the current brand, competitors and priority touchpoints, summarised as audience, position and personality.
- Creative development
- Two visual directions, one coherent system and practical applications, so the client knows they will choose between directions rather than see unlimited concepts.
- Identity deliverables
- Logo system, visual language, three agreed sample applications, guidelines and an asset library, with a scope note on excluded work and on font and stock licences.
- Design schedule, Design investment and Next steps
- Four phases (Discover, Explore, Refine, Equip) with two review rounds, a one-time fee in three line items, and the opening workshop and brand questionnaire after acceptance.
How to price a branding project
The template uses a single fixed project fee, invoiced on approval, broken into discovery and creative direction, the logo and identity system, and guidelines and asset handover. Itemising shows the client that strategy and guidelines are real work, not extras attached to a logo.
You can stage payments across phases instead, for example a deposit on approval and the balance at handover. Either way, fix the number of directions and review rounds in writing, and keep travel, third-party purchases and additional work out of the fee, as the template does.
Before you send it
- Name the sample applications
- The template includes three agreed sample applications. List them, such as business cards or social templates, so there is no debate at handover.
- Settle licences early
- Identify paid fonts and stock images before handover and say who pays for them.
- Define file ownership
- State which files and rights pass to the client, and when, so ownership is clear before work starts.
- Fill the testimonial placeholders
- Use a real quote with the client’s permission, or remove the block.
What’s in the Brand Identity Design Proposal
10 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Introduction
You want one brand for the merged firm before your new website is designed in spring.
Your situation
From our audit of your website, templates, signs and vehicles in October.
Our recommendation
Your partners agree the foundation first, so the choice between directions is about fit with the firm, not personal taste.
What is included
Everything in the recommended option, Full identity.
Covers: Not included
Timeline
An audit of your touchpoints, interviews with six clients and staff, and the partner workshop.
Who you will work with
Identities for 26 professional services firms since 2016, including architects, engineers and law firms, six of them after a merger.
Results for a similar client
An architecture practice formed by a merger, and what changed in two quarters.
Covers: The client, The work, The result
Options and fees
Three options. We recommend Full identity.
Questions
Two, each shown on a proposal, a sign and a vehicle so you can judge them in use. You choose one to develop.
Next steps
Pick an option and any extras, then accept on this page.
Frequently Asked Questions
What should a branding proposal include?
The project goal, your approach, a discovery phase, how many creative directions you will present, a list of deliverables, review rounds, a timeline, the fee and what is excluded, such as naming, copywriting, photography or website design.
How many logo concepts should a branding proposal include?
Pick a number and write it down. This template presents two visual directions, then develops one into a full system with two review rounds during refinement. A fixed number keeps the project focused and protects your time.
What files should a brand identity project deliver?
Agree the list up front. This template delivers a logo system, visual language such as colour and type, three agreed sample applications, brand guidelines and an organised asset library, with required font and stock licences identified before handover.
Can I use this as a graphic design proposal template?
Yes, for identity-led work. Rename sections and edit the deliverables and line items to match the job, such as packaging or marketing collateral. Keep the scope note, review rounds and exclusions, since they set clear limits on the work.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.