Ecommerce Conversion Optimization Proposal
Ecommerce conversion proposal for a large catalogue, with search, filter and product page changes and three monthly plans.
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Make this template yours
A clear structure
A starting point for the scope, pricing and next steps you want to share
Ready to edit
Keep useful sections and replace the content with your client details
Your brand
Choose the colors, fonts and imagery that fit your business
About this template
What’s in the Ecommerce Conversion Optimization Proposal
11 parts, in the order your client reads them. Every part is editable: keep what fits the job, rewrite the rest and add your own.
Overview
Introduction
You want more of the people who visit your store to find the right product and buy it.
Where shoppers drop off
Out of every 100 visits, how many reach each step.
Measures
Targets for six months after work starts.
What we would change
Shoppers who search tell you what they are looking for. Fixing what they find is faster to prove than redesigning pages.
First 90 days
Search and filter reports, 400 session recordings and five shoppers tested on a phone.
Who you will work with
Search, filter and product page work for 26 stores with large catalogues, in outdoor, sports and home, since 2018.
Results for a similar client
A cycling store with 2,000 products, after six months.
Covers: The client, The work, The result
Monthly fee
Three plans. We recommend Search, filters and product pages.
Questions
Not always. We check your current app in month one. If it cannot handle synonyms and ranking rules, we recommend one and can set it up as an extra.
Next steps
Pick a plan and any extras, then accept on this page.
Frequently Asked Questions
What should I change before sharing?
Replace sample names, scope, dates and prices with your client details. Review the terms and remove any section that does not apply.
What should I include?
Include the scope, deliverables, timing, pricing and next step your client needs. Keep each section focused on the decision rather than a fixed page count.
Can I customize sections and branding?
Absolutely. You can edit copy, reorder sections, and apply your logo, colors, and fonts directly inside Propovo's editor. Full customization is available.
How do I use this template?
Preview the template here, then create a Propovo account to customize it. Check the pricing page for current trial terms and plan limits.
Ready to make it yours?
Add your scope, pricing and brand. Preview the client experience before sharing.